Get more scale and depth from a single consumer data source.

Numerator's first-party consumer data does the work of multiple data sources to unlock insights others miss.

A single data source that does the work of multiple datasets.

Creating a data lake means purchasing multiple data sets, managing data duplication and increasing costs. Numerator makes this process more efficient by providing access to the most representative, comprehensive, and scalable first-party consumer data set from a single source. Translation? We give you more so you can streamline your data ecosystem and conduct more in-depth analysis for your business.

Every Type of Shopper

Unlock the power of America’s largest consumer panel

Integrate uniformly collected, first party data on omnichannel shopping behaviors from over 1MM households to uncover previously unidentified insights.

customer journey

Answer complex business questions efficiently

A single data set that follows the consumer journey through purchase behavior, eComm, demographics, psychographics, media consumption and more.

Fast Insights

Get fast, actionable, consumer data how you need it

Whether it is early read data to understand what has happened in recent days, longitudinal data or panel matched data, Numerator data flexes to meet your business needs.

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Get more data
with Numerator.

The difference between incomplete and comprehensive data can determine the success of your business.

Numerator’s first-party dataset of America’s largest and most representative consumer panel unlocks critical insights that other consumer data sources miss.

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NUM-WR-2019 Get In Touch - No Data Type

consumer insights stats

What does two years of disaggregated data get you?




Receipts Captured


Tracked Retailers

The scale, depth and flexibility

you need to win across all points of your consumer engagement strategy.

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Understand Your Consumer

Predictive Propensity Models

Localized Consumer / Shopper Elasticity

Demand or Consumption Prediction

Balancing Other Data Sources

Assortment Optimization

Synthetic Households

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Size the Opportunity

Behavioral/Consumer Segmentation

Marketing and Promotion Activity Measurement

Personalization Analytics

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Create an Activation Plan

Audience Creation

Paid Media Targeting

Multi-Touch Attribution

Media Measurement

CRM Optimization

Learn more about our scalable, first-party consumer data.

NUM-WR-2019 Get In Touch - No Data Type