NUMERATOR PANEL DATA FEEDS

Get more scale, depth and speed to navigate and win in an unpredictable market.

The industry’s most up to date data delivers the comprehensive insights you need to act with confidence – when it matters most.

Leverage a single consumer data source that can provide clarity during these uncertain times.

Gaining a clear view of the consumer used to require purchasing multiple data sets, managing duplication and increasing costs. Numerator makes this process more efficient by providing access to the most representative, comprehensive, and scalable first-party consumer data set from a single source. Translation? We give you purchase behavior, demographics, psychographics, media consumption habits, and more so you can streamline your data ecosystem and conduct more in-depth analysis so your business can win in this highly variable market.

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Unlock the power of America’s largest consumer panel

Integrate uniformly collected, first-party consumer data on omnichannel shopping behaviors from over 1MM households to uncover previously unidentified insights.

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Answer complex business questions efficiently

A single data set that follows the consumer journey through purchase behavior, eComm, demographics, psychographics, media consumption and more.

fast consumer panel data

Get fast, actionable, consumer data how you need it

Whether it is early read data to understand what has happened in recent days, longitudinal data or panel matched data, Numerator data flexes to meet your business needs.

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Get more consumer data with Numerator.

The difference between incomplete and comprehensive data can determine the success of your business.

Numerator’s first-party dataset of America’s largest and most representative consumer panel unlocks critical insights that other consumer data sources miss.

Request A Demo

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What does two years of disaggregated data get you?

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Panelists

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Receipts Captured

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Tracked Retailers

Enrich your data in a privacy-compliant way with a data source that does the work of multiple datasets.

Leverage Numerator’s Secure Enrich technology and Numerator's data to supercharge your consumer data with online and offline transaction details, demographics, psychographics, and more.

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SECURE

Enrich your data with technology that minimizes privacy risks

Join datasets via cleanrooms to create robust consumer understanding so you can better predict consumer behavior and measure media effectiveness

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SCALED

Unlock with the power of America’s largest, most representative consumer panel

Integrate uniformly collected, first-party data on omnichannel shopping behaviors from over 1MM households to uncover previously unidentified insights

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COMPREHENSIVE AND EFFICIENT

An efficient, single-source data set with the depth to answer complex business questions

Streamline data sources and achieve new efficiencies with a single data set that follows the consumer journey through purchase behavior, ecomm, demographics, psychographics, media consumption, and more

The scale, depth and flexibility

you need to win across all points of your consumer engagement strategy.

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Understand Your Consumer

Predictive Propensity Models

Localized Consumer / Shopper Elasticity

Demand or Consumption Prediction

Balancing Other Data Sources

Assortment Optimization

Synthetic Households

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Size the Opportunity

Behavioral/Consumer Segmentation

Marketing and Promotion Activity Measurement

Personalization Analytics

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Create an Activation Plan

Audience Creation

Paid Media Targeting

Multi-Touch Attribution

Media Measurement

CRM Optimization

Learn more about our scalable, first-party consumer data.

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