Leverage a single data source that can provide clarity during these uncertain times.
Gaining a clear view of the consumer used to require purchasing multiple data sets, managing duplication and increasing costs. Numerator makes this process more efficient by providing access to the most representative, comprehensive, and scalable first-party consumer data set from a single source. Translation? We give you purchase behavior, demographics, psychographics, media consumption habits, and more so you can streamline your data ecosystem and conduct more in-depth analysis so your business can win in this highly variable market.
Unlock the power of America’s largest consumer panel
Integrate uniformly collected, first-party consumer data on omnichannel shopping behaviors from over 1MM households to uncover previously unidentified insights.
Answer complex business questions efficiently
A single data set that follows the consumer journey through purchase behavior, eComm, demographics, psychographics, media consumption and more.
Get fast, actionable, consumer data how you need it
Whether it is early read data to understand what has happened in recent days, longitudinal data or panel matched data, Numerator data flexes to meet your business needs.
Get more consumer data with Numerator.
The difference between incomplete and comprehensive data can determine the success of your business.
Numerator’s first-party dataset of America’s largest and most representative consumer panel unlocks critical insights that other consumer data sources miss.
What does two years of disaggregated data get you?
Panelists
Receipts Captured
Tracked Retailers
Enrich your data in a privacy-compliant way with a data source that does the work of multiple datasets.
Leverage Numerator’s Secure Enrich technology and Numerator's data to supercharge your consumer data with online and offline transaction details, demographics, psychographics, and more.
SECURE
Enrich your data with technology that minimizes privacy risks
Join datasets via cleanrooms to create robust consumer understanding so you can better predict consumer behavior and measure media effectiveness
SCALED
Unlock with the power of America’s largest, most representative consumer panel
Integrate uniformly collected, first-party data on omnichannel shopping behaviors from over 1MM households to uncover previously unidentified insights
COMPREHENSIVE AND EFFICIENT
An efficient, single-source data set with the depth to answer complex business questions
Streamline data sources and achieve new efficiencies with a single data set that follows the consumer journey through purchase behavior, ecomm, demographics, psychographics, media consumption, and more
The scale, depth and flexibility
you need to win across all points of your consumer engagement strategy.
Understand Your Consumer
Predictive Propensity Models
Localized Consumer / Shopper Elasticity
Demand or Consumption Prediction
Balancing Other Data Sources
Assortment Optimization
Synthetic Households
Size the Opportunity
Behavioral/Consumer Segmentation
Marketing and Promotion Activity Measurement
Personalization Analytics
Create an Activation Plan
Audience Creation
Paid Media Targeting
Multi-Touch Attribution
Media Measurement
CRM Optimization