MARCH 12  // CHICAGO, IL // WINTRUST ARENA

When data leads,
growth follows.

Join us to discover how trusted data drives confident decisions, reveals hidden opportunities, and powers growth that lasts.
Join the Waitlist

A fast-paced day of data-driven insights.

At Numeration: Data to Action, we’ll explore how the strength and quality of data empowers bold decisions that move business forward. Join industry leaders, innovators, and Numerator experts to discover how trusted data fuels sharper insights, reveals hidden opportunities, and transforms confidence into a competitive advantage.

Numeration Pattern

Agenda

Registration and breakfast for Numeration begin at 8:00 a.m. CT. Programming will run from approximately 9:00 a.m. to 5:00 p.m. CT, followed by a networking happy hour concluding at 6:30 p.m. CT.

ABC News_CircleLogo@2x
FreshPet_Circle-Logo
PWC_CircleLogo@2x
Doordash_Circle-Logo
Premier-Nutrition_Circle logo
HoneyPot_CircleLogo@2x
Once-Upon-a-Farm_Circle-Logo
Duracell
Olipop_Circle-Logo
University-of-Chicago_Circle-Logo
kenvue-logo
Pinterest logo
Chomps logo
Bacardi
Post Consumer Brands
Numerator Circle

Mainstage Agenda

Welcome to Numeration '26: Data to Action
Eric Belcher, Numerator

Opening remarks from Numerator’s Chief Executive Officer

Three Signals Reshaping How Consumers Decide in 2026

Alison Furman, PwC

In this session, PwC’s Alison Furman explores what 2025 holiday spending signals about consumer confidence and trade-offs heading into 2026, how Gen Z and Gen Alpha are reshaping consumer behavior—including the rise of agentic commerce—and why the wellness and weight-loss drug movement is quietly redefining priorities across categories.

From Noise to Signal: What is Consumer Behavior Telling Us?

Rebecca Jarvis, ABC News
Billy Cyr, Freshpet
Randy Kroszner, University of Chicago
Eric Belcher, Numerator

Rebecca Jarvis, Emmy Award–winning journalist and Chief Business, Technology, and Economics Correspondent for ABC News, will guide a discussion on the macroeconomic forces shaping consumer behavior, expectations for 2026 and beyond, and the evolving role of data in decision-making.

Update on the State of the US Consumer

Dr. Leo Feler, Numerator

Numerator’s Chief Economist, breaking down the economic and policy shifts that are impacting consumer behavior today.
From Insight to Impact: Turning Data into Competitive Advantage

Mauricio Bermudez, Bacardi
Gab McMahon, Numerator

In this session, Bacardi USA shares a practical framework for transforming data into repeatable competitive advantage. Using the spirits industry as a real-world lens, the presentation highlights how trust, leadership, and embedded workflows help teams move faster, reduce friction, and improve decision quality.

How DoorDash Uses Consumer Insights to Identify Opportunities for Brand Partners

Katie Daleo, DoorDash
Harry Connolly, DoorDash

DoorDash is driving growth across Grocery, Convenience, Alcohol, and Pet categories by understanding what makes its consumers unique and how they rely on DoorDash in their everyday shopping routines. With the ability to deliver almost anything, DoorDash connects brands to high-intent audiences at key moments of need. In this session, see how Numerator helps DoorDash brand partners accelerate incremental growth and build long-term brand impact by leveraging deep consumer insights on priority audiences, from Gen Z to Millennials and beyond

Turning Signals Into Strategy: How Pinterest Becomes a Strategic Partner to Advertisers

Alvin Li, Pinterest

Today’s advertisers are flooded with data, but insight is what drives impact. In this session, Pinterest will share how it transforms rich consumer and platform signals into actionable strategies that help advertisers to deliver partnership value beyond media. Attendees will learn how Pinterest uses data to uncover emerging behaviors, inform planning, and collaborate more strategically with brands, ultimately driving stronger performance and long term growth.
Verified Voices Client Panel: Research Quality in the Age of AI

Renee Balliet, Kraft Heinz
Emily Marcell, Opella
Eric Le, Siete
Dave Aronson, Numerator

As AI agents and synthetic responses reshape the research landscape, manufacturers and retailers need faster answers without sacrificing trust.

Join us for a dynamic panel to learn how industry leaders use verified responses to balance speed and quality, connect what consumers say with what they do, and protect data integrity for more confident decision-making.

The Fragile Truth Beneath Our Trusted Methods
Michelle Pichman, Numerator

Today’s shoppers move faster, buy across more retailers, and interact with more brands than ever—yet our research methods still assume they can accurately remember the details. Numerator’s latest Research-on-Research found that nearly 70% of consumers misreported when they last purchased a category, what they spent, how frequently they buy a category, and more, casting doubt on traditional surveys that rely on recall.

Join Michelle Pichman, Numerator’s Sr. Director, Survey Innovation & Enablement, to unpack the findings from this study on the Consumer Say-Do Gap and how verified buyers can close that gap.

The Numerator Product and Innovation Roadmap
Brian Redmond, Numerator

Numerator’s Chief Product Officer will share a forward look at the product roadmap, with a focus on AI and automation across Verified Voices and Insights.

Learn how smarter platform capabilities are streamlining workflows, enabling AI-driven data attribution, and expanding into new data sources to capture emerging consumer signals—helping brands move faster, uncover deeper insights, and stay ahead of evolving consumer behavior.

Elevating Everyday Care With Dependable Data

Marie Lazam-Bassler, Kenvue
Vicky Varhalmi, Kenvue

As a global consumer health leader behind some of the world’s most trusted care brands, Kenvue knows the power of informed strategy. In this session, learn how Kenvue elevates everyday care categories by using trusted consumer data and verified consumer voices to gain clearer visibility into the full market, uncover emerging needs, and strengthen retailer partnerships. Attendees will gain perspective on how a commitment to dependable data—and internal advocacy for it—fuels confident, long-term decision-making.
Driving Portfolio Decisions with Consumer-First Data
Geoffrey Zahn, Post Consumer Brands
Rick Kassing, Post Consumer Brands

In this session, Post Consumer Brands will share how they translate consumer trends into real-world portfolio and innovation decisions across a diverse mix of private label and premium brands. The discussion will highlight how high-quality, trusted data enables actionable strategies that respond to evolving consumer priorities and deliver value across the full spectrum.

Reimagine The Future
Shawn Kanungo, Innovation Strategist and Best Selling Author

We’re entering an extraordinary era where Agentic AI will make business operations faster, smarter, and more efficient than ever before. Yet as technology accelerates, the expectations of customers continue to rise. The organizations that will thrive aren’t the ones with the flashiest tools – they’re the ones that master the balance between intelligent automation and unforgettable human experience. This is about trust.

Shawn Kanungo delivers a bold, contrarian view of the near-term future. He illustrates how organizations can harness disruptive technologies while simultaneously elevating the human experience – internally for teams and externally for the public. In an AI-powered world, Shawn argues, the true competitive advantage for companies is not just efficiency – it’s trust.

Drawing from the frontlines of innovation, Shawn Kanungo reveals the counterintuitive approaches that turn market turbulence into transformative opportunity. His practical yet provocative roadmap shows leaders how to embrace uncertainty, experiment at scale, and build organizations that thrive on change.

Breakout Sessions Agenda

Powering Performance: Premier Nutrition’s Consumer-First Growth Strategy
Randy Wheeler, Premier Nutrition
In this session, learn how Premier Nutrition partners with Numerator to fuel its growth trajectory by measuring what matters most—household penetration, repeat rate, loyalty, and brand affinity. We’ll explore Premier Nutrition’s way of working with consumer data, how key metrics are operationalized across teams, and how insights are turned into action to drive both trial and long-term brand love. Attendees will walk away with a practical view into how a leading brand uses real-time consumer intelligence to strengthen loyalty, accelerate growth, and build a brand consumers truly love.
Powering Smart Decisions Through Trusted Shopper Insight
Rebecca Scheckel, Duracell
Lauren Carruth, Duracell
The battery category never sits still. It’s more dynamic than it appears on the surface, and what really matters today is the quality of insight behind every decision Duracell makes. Learn how Duracell continues to lead the battery category with clarity, confidence, and credibility through deep commitment to the consumer — strengthened by Numerator’s verified, high integrity insight ecosystem.
The Honey Pot Company's Category Leadership in Better-For-You Feminine Care
Hannah Sheets, The Honey Pot Company
Courtney Bartley, The Honey Pot Company
In this session, The Honey Pot Company will share how Better-For-You Feminine Care is driving incremental category growth and how shopper insights were used to expand distribution of tampons within the Drug Channel.

Learn how Better-For-You shoppers differ from conventional buyers – delivering higher value, loyalty, and demographic distinctiveness – and how these insights powered a successful retailer sell-in that helped grow the overall category.
Once Upon a Farm’s Omnichannel Approach to Modern Shopper Growth
Sydney Perotti, Once Upon a Farm

In this session, Once Upon a Farm will share how an omnichannel deep dive helped turn data into real business decisions, from optimizing the digital shelf with e-commerce–ready product imagery to driving growth on Amazon. The conversation will also explore how the brand approaches the modern shopper journey across its baby and toddler portfolio, and why understanding online shopping behavior is critical to scaling retailer.com and e-commerce success.

Scaling with Confidence: Chomps’ Year-by-Year Growth Story
Claire Zwierzchowski, Chomps
In this session, Chomps will break down its growth year by year and share how data played a role at each stage of the brand’s evolution. Attendees will learn how the team used insights to inform decisions as the business scaled, and how their approach to data matured alongside the brand’s growth.
More Than a Gut Feeling: How Verified Shopper Feedback Helped OLIPOP Guide Product Strategy
Mike Scavuzzo, OLIPOP
In this session, Mike Scavuzzo, VP of Category Management & Business Insights at OLIPOP, and Rae Bullinger, Senior Research Consultant at Numerator, explore how shopper insights and verified buyer feedback helped shape product positioning and differentiation – informing how OLIPOP innovates and grows in a rapidly evolving category.
AI, Trust, and the Generational Divide
Shawn Paustian, Numerator

Examine how AI is reshaping the shopping journey and how its influence differs across generations. We’ll unpack where consumers are leaning into AI-powered tools, where skepticism remains, and what that means for engagement, trust, and conversion.

SNAP in Transition
Emma Mrotek, Numerator

Take a forward-looking view at SNAP and the policy shifts poised to reshape how benefits are accessed and used. This session outlines what brands and retailers should monitor as changes ripple through household budgets, shopping behavior, and category demand.

When the Food Pyramid Flips
Ashley Hudson, Numerator

Learn how evolving health guidance is reshaping the hierarchy of foods in the American grocery basket. We’ll break down how a shift toward whole and minimally processed foods may impact shopping patterns, assortment strategies, and the future role of center store categories.

From Online to Digital Commerce
Kristen Bennett, Numerator
Shane Doane, Numerator

Explore how online shopping is transforming into a digitally driven AI experience that goes beyond traditional websites. This session lays the groundwork for what the next era of eCommerce will look like, as consumer behaviors across discovery, decision-making, and fulfillment continue to evolve.

General Merchandise Peer Forum
Join a peer roundtable with general merchandise brands and retailers to unpack the consumer signals and market shifts reshaping shopper behavior. Hear how your peers are adapting—and what strategies are working right now to drive growth in a rapidly changing market.

Speakers

Rebecca Jarvis_Circle
Rebecca Jarvis

Chief Business, Technology & Economics Correspondent
ABC News

Billy Cyr_Circle
Billy Cyr

Chief Executive Officer
Freshpet

Randall Kroszner_circle
Randy Kroszner
Norman R. Bobins Professor of Economics
University of Chicago
Alison Furman_Circle
Alison Furman

Partner, Consumer Markets Industry Leader
PwC

Shawn Kanungo_Circle
Shawn Kanungo
Innovation Strategist and Bestselling Author
Mauricio Bermudez_Circle
Mauricio Bermudez
Vice President, Strategic Insights & Market Intelligence
Bacardi
Mike Scavuzzo_Circle
Mike Scavuzzo

Vice President of Category Management & Business Insights
Olipop

Emily Marcell_Opella_Circle
Emily Marcell

Head of Category Management
Opella

Claire Zwierzchowski_Circle
Claire Zwierzchowski

Senior Director, Business Analytics
Chomps

Rick Kassing_Circle
Rick Kassing

Senior Director of Category Development
Post Consumer Brands

Geoff Zahn_circle
Geoffrey Zahn

Senior Director of Analytics
Post Consumer Brands

Eric Le_Siete_Circle
Eric Le

Senior Director of Growth Marketing
Siete

Courtney Bartley_Circle
Courtney Bartley
Senior Director of Sales Capabilities
The Honey Pot Co.
Renee Balliet_KraftHeinz_Circle
Renee Balliet

Director of Shopper Insights
Kraft Heinz

Randy Wheeler_Circle
Randy Wheeler

Director, Consumer Analytics
Premier Nutrition

DOORDASH (1)
Harry Connolly

Director, CPG – New Verticals
DoorDash

DURACELL (1)
Rebecca Scheckel

Director, Category Strategy
The Duracell Company

KENVUE
Marie Lazam-Bassler

Senior Manager, Category Insights to Action
Kenvue

Vicky Varhalmi_Kenvue_Circle
Vicky Varhalmi

Senior Manager, Category Insights to Action
Kenvue

Sydney Perotti_Circle
Sydney Perotti
Senior Manager, Consumer Insights
Once Upon a Farm
DURACELL
Lauren Carruth

Senior Manager, Shopper Insights
The Duracell Company

Hannah Sheets_Circle (1)
Hannah Sheets

Category Insights Manager
The Honey Pot Co.

DOORDASH
Katie Daleo

General Manager, CPG Ads
DoorDash

PINTEREST
Alvin Li

Team Lead, GTM Strategy and Insights – Global CPG
Pinterest

Eric Belcher Nu
Eric Belcher

Chief Executive Officer
Numerator

Leo Feler
Dr. Leo Feler

Chief Economist
Numerator

Brian Redmond_NN25
Brian Redmond

Chief Product Officer
Numerator

David Aronson_Circle
David Aronson
Vice President of Sales,
Verified Voices
Numerator
Michelle Pichman_Circle
Michelle Pichman
Sr. Director, Survey Innovation & Enablement
Numerator
Gab McMahon NUMERATOR (1)
Gab McMahon

Enterprise Sales Director
Numerator

Shawn Paustian_Circle
Shawn Paustian
Associate Director, Thought Leadership
Numerator
Kristen Bennett_Circle
Kristen Bennett
Manager, Retail Consulting
Numerator
Shane Doane_Circle
Shane Doane
Senior Consultant, Retail Consulting
Numerator
Ashley Hudson_Circle
Ashley Hudson

Consultant, Enterprise Consulting
Numerator

Emma Mrotek_Circle
Emma Mrotek
Client Engagement Consultant
Numerator
NUMERATOR
Alissa Tudor

Research Consultant
Numerator

Join the Waitlist

 

We’re currently at capacity for Numeration: Data to Action. Fill out this form to add your name to the waitlist, and we’ll notify you if a spot becomes available!

An event for data disruptors, consumer-obsessed market researchers, and insights professionals.

Whether you reference data, analyze data, or just love data, there’s a place at Numeration for you.

Icon Person 4
Insights Leaders​

Stay ahead of macroeconomic trends.

Icon Person 5
Marketers

Get cutting-edge strategies to understand today’s consumer.

Icon Person 1
Researchers

Uncover new opportunities with advanced methodologies.

Icon Person 2
Category & Brand Managers

Drive innovation in CPG and Retail. 

Icon Person 3
Data Professionals

Leverage first-party data to fuel growth.

FAQs

Everything you need to know.

Numeration is Numerator’s annual proprietary event, designed exclusively for our clients and invited guests.

The in-person event will be held on Thursday, March 12th in Chicago at Wintrust Arena, located at 200 E. Cermak Road. 

Numeration is free to attend for all invited guests. Space is limited so you are encouraged to register early.

The event will be held live in person! We hope you’re able to join us in Chicago on March 12th. 

Yes! A block of rooms has been reserved at the Hyatt Regency Chicago, located at 151 E. Wacker Drive, Chicago, IL. Attendees can enjoy an exclusive group rate of $219 per night (plus taxes), available March 11-13, 2026.

To secure your stay at this discounted rate, please complete your reservation by February 16, 2026, using the following booking link. Reservations received after this date will be subject to room and rate availability.

For questions or assistance, please contact the Hyatt at 1-800-233-1234 and mention group code G-ZNU2.

Chicago is serviced by two major airports — O’Hare International Airport (ORD) and Midway International Airport (MDW). The Hyatt Regency Chicago is located approximately 18 miles from O’Hare and 12 miles from Midway. Wintrust Arena (event venue) is located approximately 3 miles from the hotel.

Ground transportation options include taxis, rideshares, and public transit, which
are readily available throughout downtown Chicago.

For Numeration, complimentary round-trip ground transfers will be provided between the Hyatt Regency Chicago and Wintrust Arena.

Morning Shuttles (Arrival)
Shuttles will depart from the Hyatt Regency Chicago beginning at 7:30 AM. To ensure arrival before the 9:00 AM program start, please plan to board a shuttle no later than 8:10 AM.

Shuttles will run continuously, with final departures around 8:25 AM. Estimated travel time is 20–25 minutes.

Evening Shuttles (Return)
Return shuttles will operate continuously from Wintrust Arena beginning at 5:00 PM. Shuttle service will continue through the conclusion of the reception, with final departures shortly thereafter.

Complimentary coat check / luggage hold will be available for attendees during the event.

Complimentary parking validation is available on a limited, first-come, first-served basis at McCormick Place Parking Lot A (2301 S. Martin Luther King Drive). Stop by the event registration desk to inquire about parking validation availability.

The Numerator team will be in business casual. Feel free to wear whatever is comfortable — come as you are!
Your curiosity, questions, and readiness to learn! Food and refreshments will be provided.

Attendees who have food allergies or special dietary requests, including vegetarian, vegan, and gluten/dairy free should provide their specific request during the registration process. Numerator will make every effort to work with our catering partner to accommodate these special meal requests, provided that reasonable advance notice is given.

During the registration process, please let us know if you need onsite assistance such as wheelchair access or assistance for the hearing or sight impaired. Numerator will make every reasonable effort to accommodate these special assistance requests, provided that sufficient advance notice is given.

Yes! Just ask at registration and our team will show you to the dedicated Mothers’ Room.

Yes! Please reach out to your Numerator POC or drop us a note at hello@numerator.com if you need to cancel or change your registration.

Numerator cares about the health and safety of our community of customers, employees, and partners. We encourage guests with underlying health conditions or compromised immune systems to take the necessary precautions to keep themselves safe during the event. As the health landscape and resulting protocols may change at any time, we will do our best to communicate any updated guidance as they may arise.

Send your questions to hello@numerator.com and we’ll do our best to help. 🙂

Grow more with modern insights.

Get your free demo today!

Our industry-leading panel is bigger and better than ever — going beyond omnichannel to give brands and retailers the insights they need to grow in ever-changing markets.