Lawn & Garden

Plant the seeds for future growth with deeper insight into today’s Lawn & Garden consumer.

Cultivate a competitive edge with deep consumer profiles, full-category coverage, and high-quality data from verified lawn & garden buyers.

Understand Lawn & Garden Verified Buyers Behavior.

Today’s consumer continues to evolve in the Lawn & Garden market and every purchase is a critical opportunity to understand the consumer with longer purchase cycles and fewer chances to learn what truly influences decisions. So to win shoppers brands need a deep understanding of consumer beliefs, behaviors and the space between what consumers say and what consumers do.

Numerator helps leading Lawn & Garden brands and retailers grow an understanding with unprecedented visibility from a single source of data provided by verified buyers.

drug-SHOPPER-WHO
Seasonal Demand Planning

Track how weather, seasonality, and region impact purchasing to improve forecasting and inventory decisions.

ANSWER QUESTIONS-BUY WHY
DIY vs. Maintenance Shopper Segmentation

Differentiate between project-driven shoppers and routine maintenance buyers to tailor messaging and assortments.

ANALYSIS-TRACKING-RESEARCH-INSIGHTS
Channel & Private Label Competition

Understand how shoppers split spend across home centers, mass, specialty, and private label options.

A modern panel for insight into modern consumers.

The Numerator OmniPanel provides a single source of consumer insights
to help you market to consumers — not demographics.

2B+

Shopping Trips Captured

44K+

Retailers Tracked

2,500+

Psychographic &
Media Consumption Attributes
Various Types of Families

Core Use Case: Category Leakage and Attachment

The Challenge:
A leading retailer’s Lawn & Garden team saw Outdoor Pest performance softening and needed to understand where share was being lost. They wanted clarity on:
  • Which retailers were gaining or losing share versus the leading retailer
  • Which merchandise subdivisions had the most upside
  • Which consumer segments were shopping at competitors
  • And which brands or items mattered most to those shoppers
How Numerator Addressed It:
We conducted a deep dive analysis to shift the conversation from general share loss to shopper-driven opportunity, including:
    • Share shifts and channel contribution trends
    • Leakage tree analysis to identify where shoppers were defecting
    • Basket assortment and attachment rate opportunities
    • Consumer segment profiling to understand who was leaving and why
  • The Impact:
    We found one key competitor was uniquely retaining shoppers as closure rates declined. More importantly, we quantified:
    • $3.1MM in annual leakage opportunity
    • $44.3MM in attachment opportunity
    The retailer left with a clearly defined, shopper-backed revenue opportunity tied to specific segments and merchandising actions.

    Explore the brand & retailer snapshots.

    Explore demographic and psychographic highlights of these retailers shoppers and their top retail channels.

    Get more with Numerator.

    More Panelists
    200k+ longitudinal panelists

    More Trips
    2 billion+ shopping trips captured

    More Retailers
    44k+ retailers tracked across more channels — from home improvement stores to big box to eCommerce

    Top insights for lawn & garden brands.

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    PANEL
    Advanced Shopper Panels

    Learn about key People Groups, where they shop, and why they buy, then go a step further to understand their attitudes, interests and opinions outside of purchase behavior.

    SNAP HUB
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    PANEL
    Cross-Purchase Report

    Identify attachment rates between brand or category buyers, and determine which other products or categories were most likely to be purchased by the same households purchasing your brand.

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    PANEL
    Retailer Leakage Report

    Develop a winning strategy with your retailer partners by understanding leakage at the category and brand level, which shoppers are driving it, and where leaked dollars are going.

    Take the quiz to find out how Verified Voices can help your business grow.

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    Grow more with modern insights.

    Get your free demo today!

    Our industry-leading panel is bigger and better than ever — going beyond omnichannel to give brands and retailers the insights they need to grow in ever-changing markets.