Plant the seeds for future growth with deeper insight into today’s Lawn & Garden consumer.
Understand Lawn & Garden Verified Buyers Behavior.
Today’s consumer continues to evolve in the Lawn & Garden market, and every purchase is a critical opportunity to understand the consumer with longer purchase cycles and fewer chances to learn what truly influences decisions. So to win shoppers, brands need a deep understanding of consumer beliefs, behaviors, and the space between what consumers say and what they do. Numerator helps leading Lawn & Garden brands and retailers build an understanding with unprecedented visibility from single-source data provided by verified buyers.
Seasonal Demand Planning
Track how weather, seasonality, and region impact purchasing to improve forecasting and inventory decisions.
DIY vs. Maintenance Shopper Segmentation
Differentiate between project-driven shoppers and routine maintenance buyers to tailor messaging and assortments.
Channel & Private Label Competition
Understand how shoppers split spend across home centers, mass, specialty, and private label options.
A modern panel for insight into modern consumers.
to help you market to consumers — not demographics.
2B+
44K+
2,500+
Media Consumption Attributes
Core Use Case: Category Leakage and Attachment
The Challenge:
A leading retailer’s Lawn & Garden team saw Outdoor Pest performance softening and needed to understand where share was being lost. They wanted clarity on which retailers were gaining or losing share versus the leading retailer, which merchandise subdivisions had the most upside, which consumer segments were shopping at competitors, and which brands or items mattered most to those shoppers.
How Numerator Addressed It:
We conducted a deep dive analysis to shift the conversation from general share loss to shopper-driven opportunity, including share shifts and channel contribution trends, Leakage Tree analysis to identify where shoppers were defecting, basket assortment and attachment rate opportunities, and consumer segment profiling to understand who was leaving and why.
The Impact:
We found one key competitor was uniquely retaining shoppers as closure rates declined. More importantly, we quantified $3.1M in annual leakage opportunity and $44.3M in attachment opportunity. The retailer left with a clearly defined, shopper-backed revenue opportunity tied to specific segments and merchandising actions.
Explore the brand & retailer snapshots.
Explore demographic and psychographic highlights of these retailers shoppers and their top retail channels.
Get more with Numerator.
More Panelists
200k+ longitudinal panelists
More Trips
2 billion+ shopping trips captured
More Retailers
44k+ retailers tracked across more channels — from home improvement stores to big box to eCommerce
Top insights for lawn & garden brands.
PANEL
Advanced Shopper Panels
Learn about key People Groups, where they shop, and why they buy, then go a step further to understand their attitudes, interests and opinions outside of purchase behavior.
PANEL
Cross-Purchase Report
Identify attachment rates between brand or category buyers, and determine which other products or categories were most likely to be purchased by the same households purchasing your brand.
PANEL
Retailer Leakage Report
Develop a winning strategy with your retailer partners by understanding leakage at the category and brand level, which shoppers are driving it, and where leaked dollars are going.
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