APPAREL, FOOTWEAR, AND ACCESSORIES
Gain a Broader View of Your Apparel & Footwear Shoppers with One Dataset
Connect with verified apparel buyers and see beyond your own distribution to truly understand the market and your competition.
Hear from Verified Apparel, Footwear, and Accessories Buyers
Use Verified Voices to hear directly from apparel buyers and uncover why they choose one brand or retailer over another. Launch targeted surveys based on verified purchase behaviors and translate the results into clearer decisions about which shoppers to target, which channels to prioritize, and which stories to tell.
Precisely Target Verified Apparel Buyers
Understand apparel shoppers using data that captures longitudinal purchase history across paper and digital transactions, combined with rich demographic, psychographic, and media consumption data.
Move at the Speed of the Apparel Industry
Get timely insights in one of the fastest-moving categories with Verified Voices in-platform research, delivering responses from verified buyers within hours and bringing real consumer voices to the forefront.
Expertise to Accelerate Action
Partner with our research experts who leverage 40+ survey methods and integrated behavioral panel data to uncover deeper insights and deliver fast, tailored solutions to your toughest business challenges.
Ready to talk to verified buyers?
Target hard-to-reach, verified buyers based on recent behaviors, get high-quality responses from highly engaged shoppers, and track them over time.
Numerator’s Apparel Data by the Numbers.
20
K
Shopping trips per day that include apparel
60
K
Apparel items captured per day
Leading retailers rely on Numerator.
including third-party
Stay in the know with our latest research for the Apparel, Footwear, and Accessories industry.
ARTICLE
Generation Alpha: Future Consumers
Explore Gen Alpha’s shopping shifts—how allowance spending moves toward apparel, electronics, and personal care, and what influences their clothing preferences and in-store vs. online habits.
LEARN MORE
ARTICLE
Millennial Consumer Insights and Shopping Behavior
Understand Millennial shopping behavior—how price sensitivity, brand switching, and priorities like diversity & inclusion influence apparel purchases.
LEARN MORE
ARTICLE
K-Pop Demon Hunters
See how KPop Demon Hunters fandom is shaping Halloween costume shopping and seasonal demand for themed apparel & accessories.
LEARN MORE