According to a recent Numerator study, nearly 3 in 4 consumers (73%) expect to celebrate Halloween differently this year—with 52% indicating they expect to spend less on candy. This presents new challenges for brands marketing Halloween treats to consumers in 2020.
In order to help retailers and manufacturers keep a pulse on the competitive landscape throughout the Halloween season, Numerator is launching a 2020 Halloween Candy Tracker. The interactive dashboards below will provide real-time insight into weekly omnichannel advertising and promotions data across the candy category, as brands adjust their strategies throughout the season in response to shifting consumer behavior.