We're tying a bow on 2021 holiday gift shopping. Sales of most gift categories were up slightly this holiday shopping season versus 2019, though were flat or down versus 2020’s unprecedented pandemic boost & belated Prime Day. Compared to the 2019 season, Home Goods, Power & Hand Tools and Toys all saw noteworthy elevated sales. Sales of most gift categories were down slightly over Black Friday weekend this year compared to 2019 and 2020.
2021 Holiday Gift Sales & Shopping
2021 Holiday Gift Promotions
Brands got holly-jolly with their holiday promotions. Promotions in holiday gift categories were up during the 2021 season, with Beauty, Electronics, Gift Cards, Home Goods and Tools all showing elevated promotions this year versus last. Toys were the only category with fewer promotions this year. Promotions versus 2019 were also up for all categories except Toys and Electronics.
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Looking for custom holiday insights for your brand or category?
Reach out to our team to learn more about how your business performed this holiday season and to prep for next year. Who are your buyers, where did they shopping, and how did your competitors advertising & promote their products? Numerator is here to bring you the fastest, most comprehensive insights to stuff your stocking with all things holiday.