- Most American consumers expect a return to normal holiday celebrations this summer. 68% believe this will happen on or before the Fourth of July, and 38% have already celebrated at least one 2021 holiday normally.
- Not everyone plans to go all-out with their summer celebrations; while 63% say they’ll be celebrating summer holidays normally or on a larger scale this year, 37% plan to keep their summer celebrations small.
- Vaccinated individuals are the most likely to remain cautious this summer. They are 1.2x more likely to keep their summer holiday celebrations small compared to the average consumer, and 1.7x more likely than those not planning to get the COVID-19 vaccine.
Learn more about vaccinated shoppers by downloading our full holiday report.