• While Valentine’s Day often serves as an opportunity for a date night out on the town, this year’s celebrations are more likely to take place at home than at bars or restaurants, with consumers opting for cooking or takeout.
• Gift giving is likely to be down this Valentine’s Day, with 20% fewer households planning to purchase gifts for the holiday this year.
• One in five consumers don’t expect their Valentine’s Day plans to be impacted by COVID-19, likely influenced by partners and loved ones residing in the same household.

• One-third of St. Patrick’s Day celebrators typically spend the holiday at bars, parties or parades, all of which will be limited this year due to COVID-19.
• For a holiday typically enjoyed publicly or with larger groups, many consumers say they’re less likely to purchase St. Patrick’s Day supplies overall this year– both in public and for at-home consumption. 
• Half of St. Patrick’s Day celebrators say they’ll spend the holiday at home this year

• While nearly three-fourths of consumers typically gather with friends and family for Easter, this year less than half will do so. 
• Despite an anticipated per-household decrease in spend, driven by more intimate gatherings, the increase in overall gatherings may outweigh the decrease in gathering size, as we saw at Thanksgiving and Christmas.
• Still a few months out, some consumers are optimistic that Easter will experience less COVID-19 impact. However, nearly twice as many expect to spend their Easters at home with limited contact with others. 

Looking for insights from past holidays?

Download our Q3/Q4 2020 report with insights into Labor Day, Halloween, Thanksgiving, Christmas and New Year's