2020 Holiday Shopping Consumer Insights Survey

EARLY HOLIDAY CONSUMER INSIGHTS

The Most Detailed Insights Into An Unprecedented Holiday Season

Survey: 2020 Holiday Shopping

As the holiday season draws near, there’s little doubt that upcoming events are going to look different than they have in years past. To help brands and retailers better inform their end-of-year strategies, we’ve surveyed over 2,000 past holiday shoppers to understand how they expect to celebrate— and shop for— the remaining holidays of 2020.

Early insights into consumer sentiment provide a glance into how different this holiday season will be. Click through the interactive charts below for a high-level view of how consumers anticipate their celebrations, shopping and spending habits will change for Labor Day, Halloween, Thanksgiving, Christmas & Hanukkah, and New Year’s Eve.

For additional insights and a more in-depth analysis on how consumers are thinking about upcoming holiday events, download the full PDF report.

Expectations by Holiday

Halloween is the holiday most likely to see a shift in celebrations, with 73% of consumers expecting their celebrations to be somewhat or significantly different
Thanksgiving is expected to see the least shopping impact—though 60% of consumers still expect there to be some difference in their shopping behavior
Christmas & Hanukkah are the holidays most likely to see an increase in spend among some consumers, with 12% reporting they expect to spend more this year

Navigate between views by clicking the holiday tabs above the charts.

Consumer Plans for 2020 Holidays

89% of consumers expect to celebrate at least some holidays differently this year—40% indicate their celebrations will differ for all five holidays they were asked about
77% of shoppers think their shopping habits will differ for these holidays, as well
For each holiday, at least one-third of consumers intend to spend less than they did the previous year

Navigate between topics by clicking on the header (e.g. Celebrations) and toggle between questions within that topic by clicking on the dot next to the question.

Find out how your brand could be impacted this holiday season.

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