Numerator's Q2 2021 Holiday Survey. To help brands, retailers and agencies inform their strategies for key holidays & events, we’ve surveyed nearly 4,000 consumers to understand how they expect to celebrate— and shop for— upcoming 2021 holidays. Explore the interactive charts below for a high-level view of intended consumer celebration, shopping and spending habits for Cinco de Mayo, Mother's Day, Memorial Day and Father's Day.
For further insights and a more in-depth analysis on how consumers are thinking about upcoming holidays, download the full report with additional views including:
- How holiday expectations differ based on COVID-19 vaccination status
- Which foods & drinks consumers will buy for their holiday celebrations
- What the top gifts will be for Mother's Day and Father's Day