> Post Consumer Brands Expands Numerator Partnership
Single-Sourced, Omnipanel Data Provides Visibility into Family Meal Occasions, Including Grocery Trips, Restaurant Visits, and Pet Food Purchases
> 71% of FMCG Shoppers Buy Outside Food, Drug, Mass Channels, Numerator Reports
Further Analysis Shows Buy Rate 1.5X Higher Across 500+ Major Categories with Full Market View
> 86% of Numerator Total Commerce Panel Now Digitally Connected
Advancements in Digital Collection, Data Processing and User Engagement Doubled the Speed of Data Capture
> Numerator Omnipanel Surpasses 2 Billion Shopping Trips
Advancements in Digital Collection, Data Processing and User Engagement Doubled the Speed of Data Capture
> 30% of U.S. Consumers Have Considered or Already Relocated Due to Climate-Related Concerns, Numerator Reports
Consumers Affected by June 2024 Heat Wave Increased Ice Spend by +15%, Alcoholic Beverage Spend by +27%; Southern U.S. Consumers 27% More Likely to Restock Emergency Supply Kits Multiple Times per Year
> Online Retailers Capture 37% of Back-to-School Supply Sales, Numerator Reports
Walmart Captures 34% of Back-to-School Spending; 9 in 10 Students Now Using Technology in the Classroom
> Top 5 Private Label Brands are Owned by Walmart; Kroger’s Smart Way is Fastest Growing Store Brand, Numerator Reports
Aldi, Trader Joe’s, Costco Lead in Store-Brand Share; Nearly all U.S. Households Now Buying Private Label Grocery and Health & Beauty Products
> Constellation Brands Expands Numerator Panel of Record Relationship
Visibility into Online & In-Store Channels Helps Contribute to Agility in Changing Market
> 55% of U.S. Consumers Plan to Watch 2024 Summer Olympics, Numerator Reports
60% Plan to Watch Via Streaming Services; Gen Z Consumers More Likely to Purchase Products Endorsed by Olympians
> Numerator Verified Buyer Survey Responses Now Integrated Into Reports Within Hours
Automated Access to Verified Buyer Research Tool, AskWhy, Now Available in 11 Numerator Insights Reports