The Numerator eCommerce Acceleration Index highlights our unique ability to track longitudinal consumer behavior across online and offline channels.
The Numerator eCommerce Acceleration Index shows the dramatic spike in the rate of active online shoppers purchasing each category during COVID-19 relative to each category’s multi-year baseline. For the first time, brands and retailers can understand the step-change in pace with which consumer households turned to eCommerce solutions to meet their shopping needs. This is essential insight as brands seek to forecast 2nd half inventory and allocate marketing spend.
In order to best understand how to think about the acceleration in consumer behavior online, please review the white paper. You’ll learn:
How has purchasing behavior been changing when households started buying a category online?
Has the historical pattern of online adoption increased (accelerated) since the COVID-19 outbreak?
What are the future implications of any changes observed since COVID-19?