VACCINATED SHOPPER BEHAVIOR TRACKER

Know More About How Vaccinated Consumers Behave

 

In-store and Online sales declining among vaccinated shoppers after a few weeks of steady rise

  • In-store sales have been rising consistently among vaccinated shoppers since mid-February, but now seem to be slowing down. Online sales have followed a similar trend, indicating that in-store sales won’t necessarily impact online sales directly.
  • Gas & Convenience sales see the clearest upwards trend, as increased mobility post-vaccine compounds with natural seasonal increases.
  • QSR sales continue to climb as comfort with out-of-home eating increases within the group.
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In-store trips remain elevated from 2020 levels, though decline in recent weeks

  • Similarly to sales, overall in-store trips are up among vaccinated shoppers in recent weeks, as they grow more comfortable with out-of-home behaviors. Trips spiked around Easter and have softened some since.
  • An early read into the final week of April shows online orders dipping below 2020 levels. However, online occasions among vaccinated shoppers are tracking similarly to in-store trips, and don’t appear to be declining in response to in-store increases.
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Vaccinated shoppers hold steady in-store, decrease online

  • The number of vaccinated individuals shopping in-store remains steady overall, with increases seen in Club, Gas & Convenience, and Home Improvement channels.
  • Households shopping online has seen a steady decline since the beginning of 2021, indicating some vaccinated shoppers may be moving away from online shopping.
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