The COVID-19 pandemic brought with it a number of new past times, from baking bread to at-home self care rituals. With the end of the pandemic now in sight, one major question remains: which of these new behaviors are likely to stick in our post-COVID routines?
To answer this question, Numerator created the COVID Buyer Habit Index. This index compares repeat purchase behavior of new category buyers during the height of COVID-19 panic buying (March / April 2020) to new buyers in the same period in 2019 to determine which categories in 2020 were more habit-forming in 2020, based on repeat buying behaviors.