COVID-19 IMPACT

The Fastest, Most Complete View Into Promotional Shifts, Period

The Numerator Promotions Index

Numerator is now publishing a weekly Promotions Index to provide needed visibility to shifts that are occurring in grocery, general merchandise, and health & personal care stores' promotional tactics driven by Coronavirus. 

The Numerator Promotions Index leverages Numerator Promotions Intel’s comprehensive breadth of coverage and granular detail to track total promoted products versus a year ago across media types, categories, and offer types. This provides visibility into how promotions are shifting in reaction to the spread of Coronavirus, and which categories are rising or falling during this time. This report will be available during the duration of the outbreak only.

Bonus Pages, Email and Web promotions over-index in the past two weeks

  • The categories with the most Bonus Page promotions were Adult Nutrition, Cold Tabs/Caps/Gels and Halloween Decorations-Indoor/Outdoor
  • Email promotions were led by the Bedding, Coffee, Vitamins and Cold Tabs/Caps/Gels categories
promotions impact

Fresh Vegetables and Beer categories over-index two weeks in a row

  • The Beer category group is led in promotions by Budweiser, Michelob Ultra and Miller
  • The snack category group over indexed this past week and the retailers that had the most snack promotions are CVS, Big Lots, Walgreens, and Dollar General
coronavirus promotions impact

Office Supplies, Writing Instruments and School Supplies continues to over-index

  • The retailers with the most Office Supplies promotions in the past week were Staples, Walgreens, Hobby Lobby and Office Depot
  • The School Supplies category group were led by promotions in Wexford, Crayola, and Post-It
promotions impact

First week that Oral Care led the health & personal care and Non-Food Grocery departments

  • The Deodorant/Anti-Perspirant category group over-indexed each of the past two weeks and was led in promotions by Dove, Secret, Ban and Degree
  • The retailers with the most Shaving & Toiletries promotions in the past week was led by CVS, Walgreens, Target and Meijer
coronavirus promotions impact

Save, & Up, and BOGO offer types over-index in week 40

  • The Retailers with the most & Up offer types were Walgreens, Staples, Gamestop and CVS
  • Save offer types were led in promotions by category group of Hair Care, Laundry Products, Snacks, Dogs and Oral Care
promotions impact

11% of Private-Label promotions ran on the Front Page in Week 40

  • The retailer with the most private label promotions in week 40 was CVS
coronavirus promotions impact
coronavirus impact on consumer behavior

Update: The Impact of COVID-19 on Consumer Behavior

We’re analyzing Numerator Insights data and surveying verified shoppers to understand how COVID-19 (Coronavirus) is impacting consumer behavior.

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NUM-WR-2020 Coronavirus Updates