Numerator Promotions Index to Monitor COVID-19 Impact

COVID-19 IMPACT

The Fastest, Most Complete View Into Promotional Shifts, Period

The Numerator Promotions Index

Last Updated 7/17/2021

This tracker has ended. For more information, please reach out to your Numerator representative.

The Numerator Promotions Index leverages Numerator Promotions Intel’s comprehensive breadth of coverage and granular detail to track promoted products versus a year ago across media types, offer types and brand groups. This provides visibility into how promotions are shifting in reaction to the spread of Coronavirus.

Weekly Ad, Secondary Weekly Ad, Weekly Ad- Bonus Pages, Web Promotions & In- Store Coupon Book Promotions over-index in Week 27

Weekly Ad- Bonus Pages were led by retailers such as Walgreens, Family Dollar, Staples and Meijer
Web Promotions were led by category groups such as Dairy, Snacks, Frozen and Oral Care.

Sale Price, W/purchase/qty, X/For, and BOGO offer types increased in Week 24

Sale Price offer type was led by category groups such as Wearable Technology, Office Equipment, Car Care-Chemicals and Golf
BOGO offer type was led by parent retailers such as Ulta, Walgreens, Rite Aid and Navarro Discount Pharmacies.

The shares of private label decreased in Week 27

The media types with the most private label promotions in Week 27 were Web Promotion, Instore Coupon Books, Weekly Ad-Bonus Pages and Weekly Ad
The top category groups with the most promoted private labels were Laundry Storage & Organization, Diabetes and Seasonal Candy

What’s Covered?

Promoted product trends across key media types like weekly ad, secondary weekly ad, weekly ad- bonus pages, web promotions, in-store coupon books and email.
Promoted product trend across key offer types like sale price, save, w/purchase/qty, x/for, &Up, and BOGO
Weekly Share of Total Promoted Products by Brand Group of National Brand vs Private Label

Looking Ahead: Monthly Consumer Sentiment Survey

As vaccine efforts increase, Numerator is launching a monthly consumer sentiment study to help brands better understand when (and how) consumers plan to resume their normal lives.

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