COVID-19 IMPACT

The Fastest, Most Complete View Into Promotional Shifts, Period

The Numerator Promotions Index

Numerator is now publishing a weekly Promotions Index to provide visibility to shifts that are occurring in promotional tactics driven after the outbreak of COVID-19.

The Numerator Promotions Index leverages Numerator Promotions Intel’s comprehensive breadth of coverage and granular detail to track promoted products versus a year ago across media types, offer types and brand groups. This provides visibility into how promotions are shifting in reaction to the spread of Coronavirus.

Circulars, In-Store Coupon and Email media types increased in Week 17

  • Circulars were led by top category groups such as Snacks, Beverage, Frozen and Dairy
  • In-Store Coupons were led by parent retailers such as Walgreens, BJ’s Wholesale Club, Albertsons and Kroger
 

&Up offer type increased in Week 17

  • &Up offer type was led by category groups such as Exercise Equipment, Tennis, Basketball and Cats
  • &Up offer type was led by departments such as Sporting Goods, General Merchandise, Health & Personal Care and Grocery
 

The shares of private labels decrease in Week 17

  • The media types with the most private label promotions in Week 17 were Web Promotions, In-Store Coupon Books, Bonus Pages and Circular
  • The page position with the most private labels was led by Coupon Page, Home Page- Rotating Banner and Home Page
  • The top departments with the most promoted private labels were General Merchandise, Grocery, Health & Personal Care and Non-Food Grocery
 

What’s Covered?

  • Promoted product trends across key media types like circulars, bonus pages, web promotions, in-store coupon books and email
  • Promoted product trend across key offer types like sale price, save, w/puchase/qty, x/for, &Up, and BOGO
  • Weekly Share of Total Promoted Products by Brand Group of National Brand vs Private Label
coronavirus impact on consumer behavior

Looking Ahead: Monthly Consumer Sentiment Survey

As vaccine efforts increase, Numerator is launching a monthly consumer sentiment study to help brands better understand when (and how) consumers plan to resume their normal lives. 

Get weekly updates on how consumers are shifting their buying behavior in response to the Coronavirus

Request Demo Form

NUM-WR-2020 Coronavirus Updates