Consumers are changing their behavior with the news cycle.

Coronavirus Research Center

To provide the right guidance to your partners and customers, you need cross-channel understanding and fast, flexible data.
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We are living in unprecedented times. Consumers are reacting to the COVID-19 outbreak in real-time, forcing brands and retailers to try to keep up. Numerator is committed to helping CPG and durables brands and retailers navigate this dynamic market. Each week during the Coronavirus outbreak, we are publishing a variety of research to help you make strategic decisions and understand the changing landscape of consumer behavior, advertising trends, and much more.

The Latest COVID-19 Insights

Check back for weekly updates to our data

Fast, Complete Insights

The Numerator Shopping Behavior Index tracks U.S. consumer buying behavior versus year ago across 18 retail channels covering the full omnichannel consumer buying experience. It also includes Early Read Data, so you get the fastest, most complete understanding of consumer behavior and can make more informed real-time decisions about your business. See the index >>

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Detailed Insights

The Stockpiling Index gives insight into the people behind fast moving consumer good spending including who they are and why they buy. This Index tracks three stockpiling behaviors - pantry fill, stocking-up, and hoarding - and provides a weekly view into each versus prior year behavior. See the index >>

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Advertising Insights

The Numerator Advertising Index leverages Numerator Ad Intel’s fast, complete and granular data to track media spend versus a year ago across media types and categories. See how categories are changing their overall spend and shifting their advertising dollars across media types with the spread of the Coronavirus. See the index >>

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Promotions Insights

The Numerator Promotions Index leverages Numerator Promotions Intel’s comprehensive breadth of coverage and granular detail to track total promoted products versus a year ago across media types, categories, and offer types. See how promotions are shifting in reaction to the spread of Coronavirus, and which categories are rising or falling during this time. See the index >>

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More Ways to Stay Informed

Survey Update

August 26

coronavirus impact on advertising

Survey: The Impact of Coronavirus on Consumer Behavior

Weekly Verified Purchase Survey Insights

To help support our clients during the Coronavirus (COVID-19) outbreak, Numerator will provide ongoing analysis into consumer behavior and sentiment by conducting a weekly survey of verified buyers. Read the Blog Now >>

White Paper

Click & Collect Behavior

click and collect consumer behavior covid-19

COVID-19 Click & Collect: Who’s Clicking, Who’s Sticking?

Report

In Numerator’s first report on the Omnichoice Consumer, you’ll learn about the unprecedented adoption of Click & Collect during COVID-19. 22% of users are new — and ⅔ plan to continue their use in a post-COVID world. To be successful post-pandemic, brands and retailers need to react to this fundamental shift in consumer behavior now. Download the Report Now >>

Webinar

August 11

back to school coronavirus impact

Back to School 101: Planning Amidst a Pandemic

On-Demand Webinar

We’re facing a Back to School (BTS) season unlike any before with dramatic shifts in consumer shopping behavior and BTS advertising and promotions. Get the most current insight into BTS consumer sentiment and buying behavior for key back-to-school categories, with a bonus look at how BTS promotions and advertising has shifted. Register Now >>

Blog

July 16

qsr effects of coronavirus

Quick Service during COVID-19

What Worked and What's Next

QSR sales took a big hit at the onset of the pandemic, but steadily increased as consumers adapted to the situation and learned what activities were safe. As the situation continues to unfold, how can QSRs best prepare for and adjust to these new consumer habits that are likely to be long-term? Read the Blog Now >>

Webinar

On-Demand

coronavirus grocery line

Webinar: COVID-19 & How Retailers Can Respond to Shifting Behavior

On-Demand Webinar

To provide our retail partners with needed visibility into changing consumer buying behavior, the Numerator team hosted a brief webinar covering: shifts in consumer behavior and attitudes, purchasing trends, and retailer responses to the COVID-19 pandemic. Watch the Webinar Now >>

April 8

Blog

durables impact of covid-19

Survey: COVID-19 Impact on Durables Purchases

Verified Purchase Survey Insights

How has COVID-19 impacted durable goods categories, and what do manufacturers and retailers of these products need to know? Read the Blog Now >>

Key Milestones in the COVID-19 Outbreak

This is a time of unprecedented change in the CPG and Retail industries. In addition to its impact on individuals and communities, COVID-19 has notably impacted retailers and manufacturers around the globe and the United States. Numerator is here to help provide the support and guidance needed during this time.

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NUM-WR-2020 Coronavirus Updates