Coronavirus Impact Tracking

The Numerator Reopening Shopping Behavior Index with Early Read data provides you with the fastest, most complete understanding of consumer behavior so you can make more informed real-time decisions about your business. It tracks U.S. consumer buying behavior week-over-week and covers 16 major channels, giving you needed visibility into channel shifting behaviors in our increasingly omnichannel world.

The Numerator eCommerce Acceleration Index highlights our unique ability to track longitudinal consumer behavior across online and offline channels.

The Numerator Advertising Index leverages Numerator Ad Intel’s fast, complete and granular data to track media spend versus a year ago across media types and categories. 

The Numerator Promotions Index leverages Numerator Promotions Intel’s comprehensive breadth of coverage and granular detail to track total promoted products versus a year ago across media types, categories, and offer types. 

The Stockpiling Index gives insight into the people behind fast moving consumer good spending including who they are and why they buy. This Index tracks three stockpiling behaviors - pantry fill, stocking-up, and hoarding - and provides a weekly view into each versus prior year behavior.