Consumers are changing their behavior with the news cycle.

Coronavirus Research Center

To provide the right guidance to your partners and customers, you need cross-channel understanding and fast, flexible data.
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We are living in unprecedented times. Consumers are reacting to the COVID-19 outbreak in real-time, forcing brands and retailers to try to keep up. Numerator is committed to helping brands and retailers navigate this dynamic market. Each week during the Coronavirus outbreak, we are publishing a variety of research to help you make strategic decisions and understand the changing landscape of consumer behavior, advertising trends, and much more.

The Latest COVID-19 Insights

Check back for weekly updates to our data

Complete Insights

The Numerator Shopping Behavior Index tracks U.S. consumer buying behavior versus year ago across 18 retail channels covering the full omnichannel consumer buying experience. See the index >>

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Fast Insights

The Early Read version of the Shopping Behavior Index provides insight just a few days after a week ends, based on panelists who have reported in to date. A new metric (% of HHLD Reporting) indicates how many "early reporters" fall into the report period that week. See the index >> 

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Detailed Insights

The Stockpiling Index gives insight into the people behind fast moving consumer good spending including who they are and why they buy. This Index tracks three stockpiling behaviors - pantry fill, stocking-up, and hoarding - and provides a weekly view into each versus prior year behavior. See the index >>

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Advertising Insights

The Numerator Advertising Index leverages Numerator Ad Intel’s fast, complete and granular data to track media spend versus a year ago across media types and categories. See how categories are changing their overall spend and shifting their advertising dollars across media types with the spread of the Coronavirus. See the index >>

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Promotions Insights

The Numerator Promotions Index leverages Numerator Promotions Intel’s comprehensive breadth of coverage and granular detail to track total promoted products versus a year ago across media types, categories, and offer types. See how promotions are shifting in reaction to the spread of Coronavirus, and which categories are rising or falling during this time. See the index >>

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Pricing Insights

The Numerator Pricing Tracker leverages Numerator Pricing Intel’s fast, comprehensive, and fully-automated online price monitoring solution to track online pricing for select product SKUs. See samples of the shifts in online pricing and availability during COVID-19. See the index >>

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More Ways to Stay Informed

May 14

Survey Update

coronavirus impact on advertising

Survey: The Impact of Coronavirus on Consumer Behavior

Weekly Verified Purchase Survey Insights

To help support our clients during the Coronavirus (COVID-19) outbreak, Numerator will provide ongoing analysis into consumer behavior and sentiment by conducting a weekly survey of verified buyers. Read the Blog Now >>

April 13

Blog

coronavirus promotions impact

Adjusting Holiday Promotional Strategies for COVID-19

Key Takeaways from Easter

Easter was the beginning of a series of spring holidays and events that, under normal circumstances, would gather people together for celebrations— something that is currently impossible given national stay-at-home restrictions. As consumers shift their behaviors in response to these new limitations, how should retailers adjust their promotional strategies for upcoming events to better support and attract customers? Read the Blog Now >>

Webinar

On-Demand

coronavirus grocery line

Webinar: COVID-19 & How Retailers Can Respond to Shifting Behavior

On-Demand Webinar

To provide our retail partners with needed visibility into changing consumer buying behavior, the Numerator team hosted a brief webinar covering: shifts in consumer behavior and attitudes, purchasing trends, and retailer responses to the COVID-19 pandemic. Watch the Webinar Now >>

April 1

Ad Update

coronavirus impact on ad strategy

Advertising Strategy: The Impact of Coronavirus on Messaging

New Data from Numerator Ad Intel

The impact of the pandemic has now stretched across nearly every category, interrupting the release of many brands' planned creative ad campaigns, and resulting in a freeze of new creatives and noticeably fewer breaking ads across all media types. Read the Blog Now >>

April 8

Blog

durables impact of covid-19

Survey: COVID-19 Impact on Durables Purchases

Verified Purchase Survey Insights

How has COVID-19 impacted durable goods categories, and what do manufacturers and retailers of these products need to know? Read the Blog Now >>

Key Milestones in the COVID-19 Outbreak

This is a time of unprecedented change in the CPG and Retail industries. In addition to its impact on individuals and communities, COVID-19 has notably impacted retailers and manufacturers around the globe and the United States. Numerator is here to help provide the support and guidance needed during this time.

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NUM-WR-2020 Coronavirus Updates