Consumers are changing their behavior with the news cycle.
We are living in unprecedented times. Consumers are reacting to the COVID-19 outbreak in real-time, forcing brands and retailers to try to keep up. Numerator is committed to helping brands and retailers navigate this dynamic market. Each week during the Coronavirus outbreak, we are publishing a variety of research to help you make strategic decisions and understand the changing landscape of consumer behavior, advertising trends, and much more.
The Latest COVID-19 Insights
Check back for weekly updates to our data
The Early Read version of the Shopping Behavior Index provides insight just a few days after a week ends, based on panelists who have reported in to date. A new metric (% of HHLD Reporting) indicates how many "early reporters" fall into the report period that week. See the index >>
The Stockpiling Index gives insight into the people behind fast moving consumer good spending including who they are and why they buy. This Index tracks three stockpiling behaviors - pantry fill, stocking-up, and hoarding - and provides a weekly view into each versus prior year behavior. See the index >>
The Numerator Advertising Index leverages Numerator Ad Intel’s fast, complete and granular data to track media spend versus a year ago across media types and categories. See how categories are changing their overall spend and shifting their advertising dollars across media types with the spread of the Coronavirus. See the index >>
The Numerator Promotions Index leverages Numerator Promotions Intel’s comprehensive breadth of coverage and granular detail to track total promoted products versus a year ago across media types, categories, and offer types. See how promotions are shifting in reaction to the spread of Coronavirus, and which categories are rising or falling during this time. See the index >>
The Numerator Pricing Tracker leverages Numerator Pricing Intel’s fast, comprehensive, and fully-automated online price monitoring solution to track online pricing for select product SKUs. See samples of the shifts in online pricing and availability during COVID-19. See the index >>
More Ways to Stay Informed
Weekly Verified Purchase Survey Insights
To help support our clients during the Coronavirus (COVID-19) outbreak, Numerator will provide ongoing analysis into consumer behavior and sentiment by conducting a weekly survey of verified buyers. Read the Blog Now >>
To provide our retail partners with needed visibility into changing consumer buying behavior, the Numerator team hosted a brief webinar covering: shifts in consumer behavior and attitudes, purchasing trends, and retailer responses to the COVID-19 pandemic. Watch the Webinar Now >>
New Data from Numerator Ad Intel
The impact of the pandemic has now stretched across nearly every category, interrupting the release of many brands' planned creative ad campaigns, and resulting in a freeze of new creatives and noticeably fewer breaking ads across all media types. Read the Blog Now >>