In order to provide retailers and manufacturers with the fastest, most complete view into this unprecedented back-to-school season, Numerator is launching the 2020 Back-to-School (BTS) Index. The Index will provide weekly insight into omnichannel BTS advertising, promotional and purchase data as consumers shift from bricks to clicks to shop for a school year filled with uncertainty.
The Numerator Back-to-School Index tracks advertising, promotional and consumer buying behavior each week vs year ago. The advertising intel tracks ads with back-to-school messaging and keywords, while the promotional and consumer buying insights track three key category groupings:
- School Supplies including: notebooks, writing supplies, drawing supplies, and more
- Electronics including: computers & accessories, tablets & eReaders, electronics accessories and more
- Apparel including: accessories, footwear, boys & girls apparel and more