Gaining a clear view of the consumer used to require purchasing multiple data sets, managing duplication and increasing costs. Numerator makes this process more efficient by providing access to the most representative, comprehensive, and scalable first-party consumer data set from a single source. Translation? We give you purchase behavior, demographics, psychographics, media consumption habits, and more so you can streamline your data ecosystem and conduct more in-depth analysis so your business can win in this highly variable market.