Discover how Gutzy partnered with Numerator to better understand the motivations behind its most loyal shoppers and unlock new opportunities for growth. By combining omnichannel purchase behavior from Numerator Insights with verified consumer sentiment from Verified Voices, the brand gained a complete view of what drives trial, repeat purchase, and long-term loyalty.

This case study highlights how consumer insights and verified buyer feedback can help brands refine assortment strategies, strengthen retailer conversations, and build marketing programs that resonate with their most valuable customers.

Learn how we:

• Identified key assortment opportunities by uncovering how pack size and flavor variety influence trial, repeat purchase, and shopper retention
• Revealed the motivations driving loyalty through verified buyer surveys that highlighted taste, convenience, and gut health benefits as primary purchase drivers
• Turned insights into retail and marketing growth strategies by optimizing product assortment, securing new distribution, and refining messaging around shopper priorities

Download the full case study to see how brands combine behavioral and attitudinal data to drive shopper loyalty, retail growth, and long-term category expansion.