Private label brands are no longer just a budget-friendly alternative to name brands—they’re premiumizing, expanding, and winning loyal shoppers of their own. As these brands continue to gain traction, both name brands and retailers face critical decisions: how can name brands maintain loyalty and differentiation, and how can retailers capitalize on this shift to drive profitability and strengthen their brand portfolio? 

Watch Numerator’s Associate Director of Thought-Leadership, Shawn Paustian, walk through a comprehensive overview of the evolving private label landscape, offering insight into premiumization trends, changing consumer perception, and strategic opportunities for both brand and retail leaders. Learn about:

• How consumer sentiment around private label is shifting year-over-year, and which consumer segments are most engaged
• How private label brands are premiumizing to compete directly with name brands on quality and innovation
• How product packaging, brand image and story-telling can influence quality perception
• The role that retailer equity and positive store experience plays in driving private label success
• Strategies that brands can employ to co-exist, and strategies for retailers to drive adoption and growth