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As consumers increasingly focus on nutrition and whole-body wellness entering the new year, monitoring purchasing patterns and behaviors in emerging categories like Non-Alcohol Beverages will be critical.
Watch Emily Bleuher, Numerator Senior Consultant, and Jake DiSanto, Numerator Consultant, review the Non-Alcohol Beverage category and share strategies on how brands can leverage the category for long-term growth. Tune in to find out:
- How has the category fared in the past few years and did it impact the alcohol industry?
- Who are the Non-Alcohol Beverage shoppers and what are their occasions for purchasing?
- Which Non-Alcohol brands are winning share and how can brands innovate to win category shoppers?
- Which regions and months can Non-Alcohol Beverage brands expect their share of wallet to spike in growth?