While manufacturers strive to build long-term brand growth, retailers and investors pursue strong brand investments, making influencer brands a central topic of discussion. However, visibility into these brands has been limited due to channel coverage and sample size— until now.

In a follow-up to our recent Influencer & Celebrity Impact on Shopping Behavior report, Numerator experts review in more depth the purchasing and attitudinal behaviors among a selection of the most visible influencer brands to date, breaking down the benefits and risks of leveraging public figures into branding. They also highlight how to create a research plan to determine whether an influencer strategy is right for your brand, how to validate the right public figure, and how to assess campaign results.