The explosion of chicken sandwich offerings has consumers flocking back to the QSR market for new offerings in recent weeks. Even Taco Bell is stretching its wings by debuting a new chicken taco.

To determine where consumers have pledged their loyalty in the Chicken Sandwich Wars, we surveyed over a thousand consumers to gauge awareness of new market entrants and identify the most-loved sandwich, and analyzed Numerator’s modern panel data to get an early read on newcomer performance.

Watch on demand Numerator’s Beth Mask and Michael Manning, Services Consultants, 30-minute webinar on the Chicken Sandwich Wars. Specifically, you will learn:

• Which chicken sandwiches are ranked most highly by consumers, and what characteristics of the sandwich are most important to buyers
• How new market entrants, such as McDonald’s crispy, spicy, and deluxe chicken sandwiches are performing
• What consumers really think about the Taco Bell chicken sandwich taco (Twitter and TikTok commentary notwithstanding)
• Where QSRs can find opportunity for growth in a fiercely competitive market