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The explosion of chicken sandwich offerings has consumers flocking back to the QSR market for new offerings in recent weeks. Even Taco Bell is stretching its wings by debuting a new chicken taco.
To determine where consumers have pledged their loyalty in the Chicken Sandwich Wars, we surveyed over a thousand consumers to gauge awareness of new market entrants and identify the most-loved sandwich, and analyzed Numerator’s modern panel data to get an early read on newcomer performance.
Watch on demand Numerator’s Beth Mask and Michael Manning, Services Consultants, 30-minute webinar on the Chicken Sandwich Wars. Specifically, you will learn:
- Which chicken sandwiches are ranked most highly by consumers, and what characteristics of the sandwich are most important to buyers
- How new market entrants, such as McDonald’s crispy, spicy, and deluxe chicken sandwiches are performing
- What consumers really think about the Taco Bell chicken sandwich taco (Twitter and TikTok commentary notwithstanding)
- Where QSRs can find opportunity for growth in a fiercely competitive market