The Chicken Sandwich Wars: Consumers Pick Sides

 

The explosion of chicken sandwich offerings has consumers flocking back to the QSR market for new offerings in recent weeks. Even Taco Bell is stretching its wings by debuting a new chicken taco.

To determine where consumers have pledged their loyalty in the Chicken Sandwich Wars, we surveyed over a thousand consumers to gauge awareness of new market entrants and identify the most-loved sandwich, and analyzed Numerator’s modern panel data to get an early read on newcomer performance.

Watch on demand Numerator’s Beth Mask and Michael Manning, Services Consultants, 30-minute webinar on the Chicken Sandwich Wars. Specifically, you will learn:

  • Which chicken sandwiches are ranked most highly by consumers, and what characteristics of the sandwich are most important to buyers
  • How new market entrants, such as McDonald’s crispy, spicy, and deluxe chicken sandwiches are performing
  • What consumers really think about the Taco Bell chicken sandwich taco (Twitter and TikTok commentary notwithstanding)
  • Where QSRs can find opportunity for growth in a fiercely competitive market

Watch On-Demand

The Chicken Sandwich Wars: Consumers Pick Sides

Questions on how to leverage Numerator insights? Send us an email at hello@numerator.com.

Ready for more insights? Choose from the dropdown on the right to either subscribe for new content or schedule a demo with our team.

Explore more recommended content.

The State of the U.S. Consumer and Implications for Emerging Brands
Webinar
The State of the U.S. Consumer and Implications for Emerging Brands
2023 was a resilient year for the US economy, and many emerging brands continued to grow despite predictions of consu...
Learn More
Spirited Trade Strategies: Trends in Alcoholic Beverage Promotions
Webinar
Spirited Trade Strategies: Trends in Alcoholic Beverage Promotions
As the alcoholic beverages space grows more and more crowded, brands are increasingly challenged to craft an effectiv...
Learn More
Numerator Visions: Consumer Trends that Will Define 2024
Webinar
Numerator Visions: Consumer Trends that Will Define 2024
Learn how many brands and retailers continued to grow in 2023 despite predictions of consumer pullback. Numerator ant...
Learn More

Grow more with modern insights.

Get your free demo today!

Our industry-leading panel is bigger and better than ever — going beyond omnichannel to give brands and retailers the insights they need to grow in ever-changing markets.