PRIME DAY 2022

Get real-time insights into Prime Day 2022.

Numerator's Amazon Prime Day Tracker compiles a live look across Numerator data sources to bring immediate insights into what is happening on Prime Day. All insights shared below are an “early read” of what we are seeing, and will be updated continuously throughout the event. Live data from our OmniPanel is unweighted and is not guaranteed to be representative of the U.S. population. 

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Prime Day 2022 Recap Report

Get comprehensive Prime Day 2022 results in our Prime Day 2022 Recap Report, with insights from observed purchase behaviors, verified buyer surveys, and comparisons to Walmart+ Weekend and Target Deals Days. 

2022 Live Prime Day Tracker (ENDED)

Final Update Completed 9:00 AM ET 7/14 based on:

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PRIME DAY ORDERS

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UNIQUE HOUSEHOLDS

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VERIFIED BUYER SURVEYS

Prime Day Order Insights

In an early read of the full 48 hour Prime Day 2022 event, the average order size was $52.26, up from $44.75 in the same reporting period on Prime Day 2021. Nearly two-thirds (62%) of households shopping Prime Day placed 2+ separate orders, bringing the average household spend to roughly $144.56.

Prime Day Item Insights

The top five items sold this Prime Day were Fire TV Sticks, Echo Dot 4th Gens, Blink Cameras & Doorbells, Amazon Gift Card Reloads and Ring Video Doorbells; Frito-Lay Variety Packs came in #6 after maintaining a place in the top five throughout the majority of the event. Most Prime Day items (58%) sold for under $20, while 5% sold for over $100. The top categories consumers said they purchased were Household Essentials (29%), Health & Beauty (28%), and Consumer Electronics (27%).

Prime Day Shopper Insights

96% of Prime Day shoppers were Amazon Prime members; the majority (91%) had been members for over a year, but 2% joined during Prime Day 2022. The typical observed Prime Day shopper was a high income, suburban female age 35 to 44.

Prime Day Competitive Insights

Among consumers who bought Smart Home Devices, 68% said their purchase was Amazon-branded, 41% of Consumer Electronics buyers and 37% of Household Essentials buyers said the same. 44% of Prime Day shoppers only considered Amazon for their purchases, while 56% considered other retailers and 34% compared prices before making their purchase. The majority of Prime Day shoppers (62%) only shopped at Amazon this Prime Day, but 24% made a purchase at another retailer.

Prime Day Spending & Inflation Impacts

Of those who shopped both this Prime Day and last, 35% spent more this year while 65% spent the same or less. Inflation also impacted 83% of Prime Day shoppers– 34% say they waited for the sale to purchase a specific item at a discounted price, while 28% passed on a good deal because it wasn't a necessity. Inflation also drove 22% of individuals to look at prices outside of Amazon before buying.

 
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This tracker has ended as of 9:00 AM ET 7/14

The final update includes early read data from the full 48 hour Prime Day 2022 event. 

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