Press Inquiries

Numerator data and point of view are frequently cited in the press, including Forbes, USA Today, MarketWatch, CNBC, The New York Times, The Wall Street Journal, Ad Age and other mass and trade publications. For press inquiries, please reach out to press@numerator.com. We know you're on a deadline, so we'll get back to you quickly.

 

2020-09-25-Seeking_Alpha
Wall Street Brunch- September 25
By Staff Writer for
Seeking Alpha
2020-09-24-Grocery_Dive
Giant Eagle adopts location tracking tech to cut pickup wait times
By Rosie Bradbury for
Grocery Dive
2020-09-23-Chicago_Tribune
We’re loading up on Halloween candy, with or without trick-or-treating
By Dee-Ann Durbin (Associated Press) for
Chicago Tribune
2020-09-21-Vegconomist
92% of Impossible Burger Sales Come Directly at the Expense of Animal Meat Products
By Staff Writer for
Vegconomist
2020-09-21-StoreBrands
Is Amazon's private label a threat?
By Debby Garbato for
StoreBrands
2020-09-20-CleanTechnica.png
72% Of Impossible Burger Sales Displace Animal-Derived Foods
By Carolyn Fortuna for
CleanTechnica
2020-09-18-Adweek.png
Halloween Will Go On—but Trick-or-Treaters May Have to Buy Their Own Candy
By Lisa Lacy for
Adweek
2020-09-18-Business_Insider
4 ways the pandemic will drastically change how families celebrate Halloween this year
By Áine Cain for
Business Insider
2020-09-18-VegNews
92% of Impossible Burger Sales Directly Displace Animal Meat
By Anna Starostinetskaya for
VegNews
2020-09-18-Ad_Age_Hair_Loss
Hair-Loss Product Sales Soar from the Tress Stress of the COVID Mess
By Jack Neff for
Ad Age
walmart
Walmart Continues Closing Gap With Amazon, Making Its Stock More Attractive
By Haris Anwar for
Investing.com
prime day
Amazon Prime Day 2020 in Australia: date and best deals to expect
By Paul Douglas for
T3
halloween
52% of Consumers Will Buy Less Candy for Halloween This Year
By Jacob Passy for
Barron's
halloween
Halloween in the time of the coronavirus — families are going bigger and starting earlier
By Chuck Raup for
MarketWatch
2020-09-11-Chain-Store-Age
Forecast brews up uncertain Halloween for retailers
By Marianne Wilson for
Chain Store Age
2020-09-10-Winsight
Get In The Game and Score More Sales With the Dos Equis Football Sweepstakes
By Staff Writer for
Winsight Grocery Business
2020-09-10-MediaPost
How In-Store Visits Impact Online, Offline Purchase Cycle -- Even Now
By Laurie Sullivan for
MediaPost
2020-09-11-MarketWatch
Halloween sales forecast could be frightful to companies trying to create holiday season momentum
By Tonya Garcia for
MarketWatch
2020-09-10-Retail-Touch-Points
Why Traditional Consumer Panels Won’t Help Consumer Brands Retain Market Share
By Kelly Dotson for
Retail TouchPoints
2020-09-09-Total_Retail
Brands Experiencing Bullwhip Effect Look to Purchase Panels
By Jared Schrieber for
Total Retail
2020-09-07-LIVKEINDLY.png
A Complete Guide to Vegan KFC
By Liam Pritchett for
LIVEKINDLY
2020-09-05-EcommerceBytes
Labor Day Shopping Looks Different This Year
By Ina Steiner for
EcommerceBytes
2020-09-04-Marketing_Land
A Corona Xmas: Why physical stores will power online shopping this holiday season
By Greg Sterling for
Marketing Land
2020-09-02-Ad-Age-Fishing
Fishing Hooks Millions as the Hot New Pandemic Pastime
By Jack Neff for
Ad Age
2020-09-01-Adweek-Labor-Day
Labor Day Advertising Is Way Up—but Americans Aren’t Planning to Shop Much
By Robert Klara for
Adweek
2020_08_25_HomeWorld_Business_Retail
Numerator: Convenience, Value Drive Retail Gains
By Mike Duff for
HomeWorld Business
2020_08_24_NACS_Dollar_General
Dollar General Continues Growing Fresh Grocery Category
By Staff Writer for
NACS
2020_08_24_The_Takeout_Dollar_General
Dollar General is making its way toward food deserts
By Allison Robicelli for
The Takeout
2020_08_23_Business_Insider_Dollar_General
Dollar General's push to fill stores with fresh produce and frozen-food options gives the chain a big box feel
By Áine Cain for
Business Insider
2020_08_21_Built_In_Chicago
15 Branding Agencies in Chicago Helping Brands Elevate Their Image
By Sunny Betz for
Built In Chicago
2020_08_21_Adweek_BTS
How Back-to-School Advertising Can Adapt to the Current Reality
By Lisa Lacy for
Adweek
2020_08_21_Farm_Journals_Pork
Ground Pork Turns Heads at the Grocery Store
By Jennifer Shike for
Farm Journal's Pork
2020_08_21_Newsmax_Finance_BTS
2 Stocks to Benefit From Back to School Shopping Amid Pandemic
By Newsmax Finance Staff for
Newsmax
2020_08_20_Adweek_BTS
5 Ways Back-to-School Shopping Is Totally Different This Year
By Lisa Lacy for
Adweek
2020-08-19-Business_of_Fashion
How to Salvage the Back-to-School Season
By Chavie Lieber for
Business of Fashion
2020_08_18_TotalRetail_BTS_Michael
Back-to-School Advertising and Promotions 101: A New Lesson for Brands
By Michael Rosenfeld for
Total Retail
2020_08_17_Minneapolis_Business_Journal_BTS
For retailers like Target and Best Buy, back-to-school could be a mixed bag
By Carter Jones for
Minneapolis/St. Paul Business Journal
2020_08_17_Daily_Research_News_Retail_Resilience_Score
Numerator Launches Retailer Resilience Score
By Nick Thomas for
Daily Research News
2020_08_17_FOX_Business_BTS_Overspening
Parents spending more on school supplies than ever before as retailers cater to virtual learning
By Jeanette Settembre for
FOX Business
2020_08_17_Investing_Q2Earnings
Q2 Earnings Preview: Home Depot, Walmart May Show Retail Strength Amid COVID
By Staff Writer for
Investing.com
2020_08_17_Barrons_BTS
School Will Be Much Different This Year. These Stocks Could Benefit.
By Teresa Rivas for
Barron's
2020_08_14_HomeWorld_Business_Retail_Resilience
Numerator: Target Popular With Coping Consumers
By Mike Duff for
HomeWorld Business
2020_08_11_Mobile_Marketer_tony_Hawk_Chipotle_Twitch
Chipotle rides with Tony Hawk for 'Pro Skater' session on Twitch
By Robert Williams for
Mobile Marketer
2020_08_10_Ad_Age_BTS_Uncertainty
Demand Surges for Child Desk Sets Amid Back-to-School Uncertainty
By Adrienne Pasquarelli for
Ad Age
2020_08_7_Crains_Goya
Goya boycott gives an opening to La Preferida. Will it capitalize?
By Steven R. Strahler for
Crain's Chicago Business
2020_07_31_Seeking_Alpha_Starbucks_Mobile_Payments
5 Fintech Items We're Watching: Wirecard's Collapse, nCino's IPO, QR Codes And More
By Staff Writer for
Seeking Alpha
2020_07_31_National_Hog_Farmer_Pork
Consumers are catching on to ground pork potential
By Ann Hess for
National Hog Farmer
2020_07_29_Econsultancy_BTS_Marketing
How are retailers approaching ‘back to school’ marketing?
By Nikki Gilliland for
Econsultancy
2020_07_29_AdAge_BTS-Lists
Masks, Gloves and Disinfectants Top Back-to-School Shopping Lists
By Ad Age Staff for
Ad Age
2020_07_28_P2PI_BTS_Index
Study: Back to School Ads, Promos Down 50% Amid School Uncertainty
By P2PIQ Staff for
P2PIQ
2020_07_28_Ad_Age_Hot_Summer_COVID
What's Hot and What's Not in the Summer of COVID-19
By Adrienne Pasquarelli for
Ad Age
2020_7_27_MarketWatch_Chrisman_July_Shopping
Target talks Christmas in July with holiday shopping announcement
By Tonya Garcia for
MarketWatch
2020_07_27_Marketing_Dive_BTS_COVID
Back-to-school marketing is more somber under COVID-19, but carries silver linings
By Peter Adams for
Marketing Dive
2020_07_26_AdAge_Digital_Edition_July_2020
Marketer's Attempt to Budget Amid Uncertainty and an 'Astonishing' Amount of Trump Campaign Money goes to TV: Ad Age Digital Edition
By Ad Age Staff for
Ad Age
2020_07_23_Ad_Age_Macys_BTS
Macy's Banks on Back-to-School Success to Revive Lagging Sales
By Adrianne Pasquarelli for
Ad Age
2020_07_22_Marketing_Dive_BTS_2
American Eagle channels TikTok culture for virtually produced back-to-school campaign
By Peter Adams for
Marketing Dive
2020_07_22_Reel_Chicago_BTS
Back-to-School ads down 50% with uncertainty of opening
By Staff Writer for
Reel Chicago
2020_07_21_Marketing_Dive_BTS
Back-to-school advertising activity drops 50% from last year, study says
By Dianna Christie for
Marketing Dive
2020_07_21_ConsumerAffairs_BTS
Consumers still haven’t started their back to school shopping
By Mark Huffman for
ConsumerAffairs
2020_07_20_Research_Live_CA
Numerator Expands Insights Platform to Canada
By Liam Kay for
Research Live
2020_07_16_AdAge_BTS_1
As Back-to-School Marketing Begins, Brands Push Value and Stick to Crayons
By Adrienne Pasquarelli for
Ad Age
2020_07_15_AdAgeFactPack2020_2
Ad Age - Leading National Advertisers 2020 Fact Pack
By Ad Age Staff for
Ad Age
2020_07_15_CNBC_Boston_Beer
Evercore ISI initiated Boston Beer as outperform
By Michael Bloom for
CNBC
2020_07_14_Eric_Belcher
Numerator Launches Canadian Insights Platform
By Staff Writer for
Daily Research News
2020_07_14)LIVEKINDLY_vegan_milk
Oprah Just Invested in Vegan Milk Brand Oatly: Demand for Vegan Milk
By Liam Pritchett for
LIVEKINDLY
2020-07-13_crains_office_vacancy
Downtown office vacancy highest since 2011
By Danny Ecker for
Crain's Chicago Business
2020-07-09-industry-leaders-makeup
Makeup companies take a hit with faces covered in masks
By Anna Domanska for
Industry Leaders Magazine
2020_07_10_Bloomberg_Walmart_Amazon
Walmart’s New Challenge to Amazon Prime Has Deep, Hidden Roots
By Matthew Boyle for
Bloomberg
black-lives-matter
Brands Put $1.6 million into Racial Justice TV Ads
By Ad Age Staff for
Ad Age
wine_grapes
COVID surge to extend at-home AlcBev consumption
By Lewis Perdue for
Wine Industry Insight
lipstick_sales
Face Masks are Suffocating Sales of Lip Products, Forcing Brands to Refocus
By Adrianne Pasquarelli for
Ad Age
prime-day
Amazon Prime Day 2020 in Germany: Postponed to October?
By Staff Writers for
TechRadar - DE
homeworld-business
Numerator: 2020 Retail Store Visits Catch Up To 2019
By Mike Duff for
HomeWorld Business
chef-boyardee
Investors to Food Companies: What Have You Done for Us Lately?
By Aaron Back for
The Wall Street Journal
the_street_logo
Beyond Meat Shares Surge on Plans to Sell Plant-Based Burgers in China
By Martin Baccardax for
The Street
sales_tech_star
New Numerator Data Shows Which Brands Spend TV Ad Dollars On Racial Justice
By STS News Desk for
Sales TechStar
moes-southwest-grill
Moe's Southwest Grill gives away mini picnic tables sized to hold burritos on TikTok
By Robert Williams for
Mobile Marketer
breakfast-chains
Online Sales Save the Bacon for Breakfast Chains
By Teresa Rivas for
Barron's
new-kerala
Numerator First to Quantify Acceleration of eCommerce: Ice Cream, Canned Foods, Frozen Foods now 9x, 7.4x and 7.2x Faster
By Staff Writer for
newKerala.com
ad-age-numerator
A Regularly Updated List Tracking Marketers' Response to Coronavirus: Store Loyalty Declining
By Adrienne Pasquarelli for
Ad Age
produce-industry-numerator
Numerator Provides Unprecedented Resources for the Produce Industry
By Chandler James for
AndNowUKnow
ait
Numerator Introduces Household Penetration Acceleration Score To Help Brands Identify New Behaviors
By AIT News Desk for
AIT
advertising-during-a-crisis
4 Advertising Strategies That Work in a Crisis
By Martin Kihn for
Salesforce.com
eric-belcher-numerator
Numerator Launches Household Buying Measure
By Nick Thomas for
Daily Research News
pinterest-numerator
Pinterest, Numerator: Pinners 50% More Likely to Buy Groceries Online During Pandemic
By David Cohen for
Adweek
houston-chronicle
Retailers must shift gears quicker to stay in business
By Chris Tomlinson for
Houston Chronicle
sepe-digital-insight
Amazon Prime Day 2020 UK: potential deals and postponed September date
By Staff Writer for
SEPE Digital Insight
P2PI-June-2020
COVID-19 at Retail: A Permanent Shift? - June 2020 Digital Edition
By Staff Writers for
Path to Purchase Institute
digiorno
Opinion: What do shoppers consider the best substitute for your brand?
By Jared Schrieber for
Ad Age
hard-seltzer-category
Buy Boston Beer Stock Because Truly Can Fend Off Hard Seltzer Competitors, Analyst Says
By Connor Smith for
Barron's
in-store-marketing-pandemic
How to Evolve In-Store Marketing Amid a Pandemic
By Toni Thompson for
Total Retail
emarketer report
TELEVISION UPDATE, SPRING 2020: The Outlook for Data-Driven Linear TV
By Gerard Broussard for
eMarketer
popeyes
Personality helped the Popeyes chicken sandwich stand out
By Elizabeth Doughman for
WATTAgNet
marketers-response-covid19
A Regularly Updated List Tracking Marketers' Response to Coronavirus: Ice Cream, Canned Food Among Big E-commerce Winners
By Jack Neff for
Ad Age
dollar-general
Shoppers flooded dollar stores to stockpile cheap goods during the pandemic — here's why that's been a major boon to Dollar General
By Áine Cain for
Business Insider
shifting-priorities
Shifting Priorities - Expecting shoppers to sustain pandemic-driven behavioral changes, brands and retailers are building up their e-commerce strategies
By Samantha Nelson for
P2PIQ
conagra-foods
Why frozen-food specialist Conagra isn't winning as consumers stuff freezers
By Dalton Barker for
Crain's Chicago Business
cigarettes-pandemic
Pandemic Gives Cigarettes a Chance to Recover
By Steve Holtz for
CSP Daily News
home-improvement-numerator
Inside the home improvement sector: Shoppers flock to Lowe's and Home Depot thanks to stay-at-home orders, spring weather
By Áine Cain for
Business Insider
Numerator-top-ten-companies
10 DATA SCIENCE COMPANIES YOU SHOULD KNOW
By Smriti Srivastava for
Analytics Insights
chicken-sandwich
Why consumers went crazy for chicken sandwiches in 2019
By Elizabeth Doughman for
WATTAgNet
nbc-gardening-peas-quiet
Peas and quiet? In times of turbulence, Americans turn to gardening
By Martha C. White for
NBC News
plant-based-menu
Hotel F&B Sustainability: Implementing a Plant-Based Menu
By Amanda Hurley for
HotelExecutive
forbs-stocks-numerator
With Economy So Bad, Why Are Stocks Up? Should You Buy?
By Peter Cohan for
Forbes
skyline
Numerator Launches Canadian Consumer Panel
By Staff Writer for
Daily Research News
prim-day-2020-uk
Amazon Prime Day 2020 UK: is the date postponed and what deals will we see?
By Gareth Beavis, Matt Swider for
TechRadar
TreeHouse Chicago
Why TreeHouse shares are perking up
By Dalton Barker for
Crain's Chicago Business
supply-chain-open
Hamilton International Airport Keeping the Supply Chain Open in COVID-19 Pandemic
By Staff Writer for
The Bay Observer
numerator-kelly-dotson-covid19
COVID-19 Retail Hoarding is the New Privilege
By Kelly Dotson for
Total Retail
mcdonalds-nascar
McDonald's drops sponsorship of Nascar's Kyle Larson after racial slur
By Dalton Barker for
Crain's Chicago Business
amazon-workers
COVID-19: Retailers scrambling to respond to a surge in e-commerce orders during pandemic
By James McLeod for
Financial Post
Crains-Chicago-Numerator
After surging, staples shopping starts to slide - Bargain brands shine in a downturn.
By John Pletz for
Crain's Chicago Business
cpg-ecommerce-rampup
Opinion: How CPG Can Ramp Up E-commerce Media
By Brandon Nolte for
Ad Age
empty-shelves-total-retail
COVID-19: An Unplanned Experiment in Retailer Sampling Brings Opportunities to Win New Customers
By Kelly Dotson for
Total Retail
Retail Shopping Behavior Index
Shopping Behavior Index Monitors Weekly Consumer Buying Behavior
By Staff Writer for
Retail Info Systems
It’s Time to Prepare for a Shift in Customer Behaviour
It’s Time to Prepare for a Shift in Customer Behaviour
By Staff Writer for
Power Retail
dtc-brands
Direct-to-Consumer Brands Had a Bad Week, but It’s Not All Doom and Gloom for the Industry
By Ann-Marie Alcántara for
Adweek
front-MFB
Numerator Announces Its New HQ, Plans to Hire Over 100 People in Chicago
By Gordon Gottsegen for
Built In Chicago
outside_MFB
Numerator to relocate to redeveloped Marshall Fields building in Chicago
By Staff Writer for
REjournals.com
sunt_times_mfb
First office tenant signs for refurbished Macy’s floors
By David Roeder for
Chicago Sun-Times
crains_mfb
Tech firm plans hiring spree to go with HQ move
By Dalton Barker for
Crain's Chicago Business