Chief Executive Officer

Dennis Moore

Dennis Moore CEO

Chief Executive Officer

Dennis Moore

As Chief Executive Officer of Numerator, Dennis Moore leverages his deep expertise in applied analytics to harness big data assets.

Through years of experience in the industry, he helps shape how advertisers, marketers and brands use data to improve the return on their marketing investments. Moore has spent the majority of his career finding actionable insight through analytics at both Nielsen and Marketing Management Analytics (MMA).

Prior to joining Numerator, he spent 12 years in various leadership positions at the Nielsen Company. This includes serving as their President of Analytic Consulting for their North American business in 2004, eventually advancing to a global role in 2007. Moore also oversaw a wider product portfolio including analytics, consumer panels, perishables, and most recently, the technology consulting team. At MMA, Moore led analyst teams in the delivery of marketing mix models across multiple industries. He graduated from the University of Michigan, where he received his Bachelor’s degree with a double concentration in statistics and economics.