Over the past few years, increased retailer-switching driven by higher prices has caused many retailers to implement loyalty or cashback programs designed to attract and retain value-seeking customers. Walmart, Target and Dollar General leaned into this trend with their own versions of these programs—and now, with a full year of these initiatives behind us, it’s time to assess their impact.

Watch Numerator’s Alla Rozenberg, Customer Success Director, and Maddie Dennis, Customer Success Manager, give a data-driven look at the performance of Walmart Cash, Target Circle, and DG Cash over the past year, with insight into the shoppers engaging with them. Watch today to learn:

• How these retailers have built awareness and are driving adoption 
• How offers compare between the programs
• Whether these programs are truly delivering incremental sales and attracting new shoppers—plus, which categories benefit the most
• Who’s using these programs and how their behaviors differ