AMAZON EVENT TRACKING
Prime Big Deal Days 2025
Numerator’s Prime Big Deal Days tracker provides rapid insights into Amazon’s annual fall sale, with real-time survey responses from verified Big Deal Days shoppers.
Survey Insights Coming Soon
Prime Big Deal Days 2025 will take place on October 7 & 8. This page will be updated with a first look at 2025 figures the morning of October 8. Check back then for the latest survey insights from verified shoppers.
Prime Big Deal Days Participation & Satisfaction
How many Prime Big Deal Days shoppers were aware of the sale prior to visiting Amazon on October 7th & 8th, and what did they think of the deals?
Holiday Shopping on Prime Big Deal Days
How many Prime Big Deal Days shoppers took advantage of the sale to get a kickstart on holiday shopping, and how many more will shop on Amazon again in the coming months?
Prime Big Deal Days Top Categories
What were the top categories purchased during Prime Big Deal Days?
Competitive Insights For Prime Big Deal Days
What percent of Prime Big Deal Days shoppers compared prices at other retailers, and who participated in competing sales like Target Circle Week and Walmart Holiday Deals?