WHAT

CONSUMERS

SAY

Drive growth by
understanding consumer
beliefs, behaviors—and
the space between.

WHAT

CONSUMERS

DO

Rich consumer profiles, comprehensive coverage, and unmatched quality — all from verified buyers.
Gain unparalleled insight into today’s consumer and give your brand the edge to win in an evolving market.

We raised the bar for consumer panels. Now we're raising it for research.

Numerator data sets a new industry standard–no gaps, no guesswork. A decade after disrupting the panel industry with innovative technology and omnichannel data, we’re revolutionizing market research with verified buyers.

Unprecedented Data
Standards & Transparency

The highest quality, most engaged consumer purchase panel with multiple use cases.

Unmatched
Consumer Insights

Profiles and purchase data in easy-to-use platforms and feeds that integrate into your systems.

Unrivaled
Consumer Research

Deep behavioral data from highly engaged, verified consumers.

CONSUMERS

See it ALL with first-party,
single-source consumer data.

With a fragmented approach to consumer data, inconsistencies creep in, insights get diluted, and decisions rest on assumptions. But when every insight is sourced from the same panel, the connections are real, the understanding deep, and the confidence in every decision is unmatched.

A modern panel for insight into modern consumers.

The Numerator OmniPanel provides a single source of consumer insights
to help you market to consumers — not demographics.

2B+

Shopping Trips Captured

44K+

Retailers Tracked

2,500+

Psychographic &
Media Consumption Attributes

CASE STUDY

RISE Brewing Co.

Learn how RISE Brewing Co. partnered with Numerator Insights to show the value of their brand, their loyal consumers, and why they deserved to be on the shelf.

LEARN MORE