COVID-19 Impact Tracking

See the most complete view of the ongoing impact COVID-19 has on consumer behavior with Numerator's Shopping Behavior Index.

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IT’S NEVER BEEN MORE IMPORTANT TO KEEP PACE WITH THE ADVERTISING LANDSCAPE

Numerator Ad Intel

Make better advertising decisions by leveraging a single source to monitor the changing landscape across traditional and emerging media channels.

Get context into an advertising landscape that changes with the news cycle

Brands, agencies, retailers & manufacturers leverage Numerator Ad Intel for ad tracking and quick insight into shifts in the advertising landscape and to maximize the value of their marketing campaigns by efficiently monitoring and analyzing competitive advertising, creative execution and media usage across traditional and digital media.

Automate near
real-time ad monitoring

Adapt your business strategy quickly to changing market dynamics with insight into creative data within 24 hours of the ads going live.

Create
compelling messaging

Leverage granular creative attributes aligned across media types to adjust your messaging and be seen as a trusted partner.

Invest ad
dollars effectively

Ad spend is shifting quickly. Leverage market-level spend data across media types to make informed investment decisions.

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Ad Intel by the Numbers

22

Media types

810K+

New unique ads tracked per year

103M+

Total ad observations per year

Ad Intel Features

Industry's fastest visibility into breaking ads

Ad tracking captures new ads within 24 hours and alerts you to breaking ads so you can stay on top of the marketplace.

Omnichannel coverage

Creative ad tracking and ad spend monitoring across 22 traditional and digital media channels – for you and your competition.

Hybrid approach to digital ad collection

Leverage automated and panel-based collection to enhance the quality of your digital ad collection including targeted digital ads.

Unified data hierarchy

Consistent taxonomy for categories, subcategories, brands, and products for all 103M ads captured through our ad monitoring solution across all media types.

Market-level insights

Create a geo-targeted ad spend strategy with the ability to drill into ad spend reporting at a market-level. Adjust share of spend by market based off competitor activity.

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Brands, retailers, and agencies that trust Numerator Ad Intel

Want to understand the effectiveness of your advertising?

Inform your advertising strategy by correlating shopper purchase behavior to your ad campaigns with Numerator Insights, powered by the Numerator OmniPanel.

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