Keep Pace with the Advertising Landscape

Numerator Ad Intel

Make better advertising decisions by leveraging a single source to monitor the competitive landscape for both traditional and emerging media channels.

Using Numerator Ad Intel is like looking over your competitor’s shoulder.

Brands, agencies, retailers & manufacturers leverage Numerator Ad Intel to maximize the value of their marketing campaigns by efficiently monitoring and analyzing competitive advertising, creative execution, and media usage across traditional and digital media.

Automate near
real-time ad monitoring

Automate near <br />real-time ad monitoring
Creative data within 24 hours of the ads airing
 

Create
compelling messaging

Create <br />compelling messaging
Granular ad attributes coded across all media types
 

Invest ad
dollars effectively

Invest ad <br />dollars effectively
$90B+ in annual measured US ad spending

Ad Intel by the Numbers

22
Media Types
700K+
New Unique Ads Per Year
86M+
Total Ad Observations Per Year

Ad Intel Features

Industry's fastest visibility into breaking ads 

Ad tracking captures new ads within 24 hours and alerts you to breaking ads so you can stay on top of the marketplace.

Industry's fastest visibility into breaking ads
Omnichannel coverage 

Creative ad tracking and ad spend monitoring across 22 traditional and digital media channels -- for you and your competition.

Omnichannel coverage
Hybrid approach to digital ad collection 

Leverage automated and panel-based collection to enhance the quality of your digital ad collection including targeted digital ads.

Hybrid approach to digital ad collection
Unified data hierarchy 

Consistent taxonomy for categories, subcategories, brands, and products for all 86M ads captured through our ad monitoring solution across all media types.

Unified data hierarchy
Market-level insights 

Create a geo-targeted ad spend strategy with the ability to drill into ad spend reporting at a market-level. Adjust share of spend by market based off competitor activity.

Market-level insights

Brands, retailers, and agencies that trust Numerator Ad Intel

ad tracking

Want to understand the effectiveness of your advertising?

Inform your advertising strategy by correlating shopper purchase behavior to your ad campaigns with Numerator Insights, powered by the Numerator OmniPanel.

Find out how Numerator can help your brand grow.

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