Guide to 2018 Holiday Planning
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Numerator assesses holiday promotions every year to help improve our clients’ understanding of how retailers are going to market during November and December. We can help track crucial metrics, like depth of discount, for determining the success of key promotional events and can help answer questions like:
- How do pricing and discounts for your product compare to your category overall?
- At which retailers are shoppers seeing the deepest discounts on your products?
- How do your “deals” compare to your top competitors’?
Having important facts and insights about promotional performance will allow you to improve the effectiveness of your promotions, make better decisions about resource allocation, plan future promotions with more confidence and precision, ultimately improving sales