The Art of Battling Giants
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Discover how small, emerging brands from across industries are challenging industry titans for consumers' hearts and wallets. See what it takes to be successful as a small or emerging brand. What are the strategies that they employ to compete effectively with larger, more established brands in the market. This includes strategies like:
- Maintaining authenticity in your brand voice
- Utilizing social media to develop brand equity and nurture word-of-mouth
- Creating experiences that set your brand apart
- Skipping the retailer middle man and going direct to consumer
Numerator's whitepaper will tackle all key questions by comparing the advertising and promotional strategies of three emerging brands with those of their established brand counterparts.