Impact of COVID-19 on Canadian Advertising
Watch On Demand Today!
Well into the pandemic, advertisers continue to adapt today’s unpredictable landscape with changes to breaking creatives and advertising spending. To help you make strategic decisions quickly, we’ve prepared an updated report leveraging Numerator Ad Intel’s fast, complete and granular data compared to one year ago that offers much needed visibility into the Canadian advertising shifts happening today.
Watch on demand today for a 30 min deep dive into the changing Canadian advertising landscape. Specifically, you will learn:
- Emerging themes and key messaging by media type in response to the Coronavirus pandemic
- Top category media investment trends for 2020
- Shifts in advertising spend across media type since the pandemic began
- Snapshot of recent breakthrough creative