Numerator Ad Trend Spotlight: Racial Justice in TV Advertising
As the world stands up and demands racial equality and social justice, brands have taken notice and started to reflect the movement in their advertising. From social media posts to online video and new TV creatives, many brands have acted quickly to show their support for racial equality and social justice.
Download this exclusive report powered by Numerator’s Ad Intel, to find out how the advertising landscape has changed in the last month, including:
How much TV ad spend on racial justice messaging has increased in 2020 vs previous years?
Which brand categories are running the most TV creatives featuring racial justice messaging?
What brands paved the way with creative messaging about Black Lives Matter, Juneteenth, Racial Equity, and more?