Report
Aug 27, 2021

2020 Tokyo Olympic Games Advertising Report

Athletes running in the 2020 Olympic Games

In this Ad Intel report, we examine how advertisers leveraged the 2020 Tokyo Olympics to amplify their brands, in terms of media investment and creative content both in advance-of and during the event. Download the report to learn:

  • Which advertisers spent the most on ads featuring Olympics messaging
  • What media types were leveraged most by Olympic advertisers
  • How messaging & media mix differed between ads shown in advance of and during the event
  • Which category groups were featured most in ads with Olympic messaging during the Olympic broadcast
  • What creative and messaging trends were leveraged most by advertisers
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