| Feb 11, 2020

2020 Super Bowl TV Promotions Analysis

Super Bowl Sunday isn’t just a reason to shop for chips, dip, and Budweiser-- consumers also frequently use it as an excuse to upgrade their televisions. To capitalize on this, savvy retailers often offer attractive discounts on televisions in the weeks preceding the big game.

In the wake of Super Bowl LIV, we reviewed our Numerator Promotions Intel data to uncover how retailers promoted televisions in advance of the game. Download our 2020 Super Bowl TV Promotions Analysis to learn key promotional stats, like:

  • Average discounts, and how they compare to Black Friday 2019

  • Which brands received the most promotional support

  • What TV sizes were promoted most frequently

  • How circular promotions on TVs compared to web promotions

  • And More!

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