Electronic Arts Levels Up Their Promotional Strategy with Numerator Promotions Intel
Electronics Arts (EA) wanted to identify the best way to promote their games and maximize their sales with a greater understanding of the competitive landscape. Leveraging Numerator Promotions Intel, EA was able to overlay historical promotions data for their own games as well as competitor games with other data sources to create a unique view and identify additional underlying trends.
Download this case study to discover how EA was able to:
Identify characteristics within their own promotions that lead to greater sales lift.
Better predict when competitors will shift their products to discounted prices.
Optimize promotions through a game’s lifecycle to maximize lift, incentivize trade-ups, and increase retailer basket sizes.