Blog
Feb 20, 2019

Life, Liberty and the Pursuit of a Good Mattress Deal

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This past Monday was Presidents Day and I’m willing to bet that at some point, somewhere, you passed a sign-twirler enthusiastically pointing you toward a mattress sale. He was probably dressed like George Washington and, if you live anywhere north of the Mason-Dixon line, probably very cold.

No one really knows how this phenomenon started: at some point we just decided collectively that our fore-fathers, in all their wisdom and benevolence, surely would’ve wanted us to celebrate their memory at least in-part by upgrading our mattresses. Or maybe it’s just that, on the heels of the holiday sale season, categories that don’t traditionally get much focus over the holidays wanted their own sales event to shine. Either way traditional mattress retailers have been offering the nation discount prices on a good night’s sleep during Presidents Day for years now, and 2019 was no different.

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Recently, though, the traditional mattress world has been increasingly overrun by new, emerging mattress companies that promise to revolutionize the mattress buying process. Like other emerging brands, these companies don’t follow industry norms. They ship their mattresses in conveniently sized boxes. They manufacture their mattresses with unconventional materials. The price point of their mattresses is a lot lower. With these companies trending away from the way of conventional mattress retailers, it begs the question: are these emerging brands also moving away from the traditional mattress sales days?

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It turns out that, despite eschewing mattress retail convention in almost every other way, these emerging brands embrace the Presidents Day mattress sale. Sifting through our advertising data, we were able to find Presidents Day themed ads and offers from several well-known emerging mattress brands, proving that when it comes to sales events (much like presidents) sometimes it’s best to stick with what is tried and true.

Numerator’s advertising solutions can help you strike the right balance between persuading consumers and spending more effectively. You can learn more by visiting our Branding + Advertising page here, or reach out to us at hello@numerator.com to start a conversation.