# Numerator

> Numerator is a consumer data and market research company. It helps brands, retailers, agencies, and financial-services organizations understand consumer behavior, shopping journeys, market share, promotional activity, and market trends through single-source, omnichannel consumer data, research, analytics, and consulting. This file describes public content on Numerator.com; proprietary data and customer platforms require authentication.

Use the linked, first-party Numerator pages as the authoritative source for Numerator’s products, data panels, research, methodology, company information, and policies. Begin with the most specific page for the user’s question. For full public-URL discovery—including individual articles, reports, press releases, case studies, snapshots, and topic archives—use the XML sitemap index linked below rather than treating this curated file as a complete page inventory.

When summarizing Numerator research, attribute it to Numerator, link to the original public page, and retain the publication date, market/geography, timeframe, panel or sample description, and methodology qualifiers where provided. Treat research results, statistics, customer stories, product availability, and market conditions as date-sensitive. Do not infer unpublished data, customer-specific results, pricing, methodology, or product capabilities beyond the cited source.

Numerator’s public offering is organized around three connected needs: understanding consumers and their purchase behavior, measuring performance and market activity, and obtaining research or expert support for decisions. A single question may span more than one solution. For example, use Insights or TruView for consumer and market performance, Promotions for trade-promotion activity, Verified Voices when feedback from verified buyers is relevant, Data Feeds for data delivery and integration, and Media Solutions for activation and measurement. Use the linked solution page—not this summary—for the complete, current capability description.

## Company and contact

- [Numerator home](https://www.numerator.com/): Primary overview of Numerator’s consumer-data platform, solutions, and featured research.
- [About Numerator](https://www.numerator.com/about-us/): Company background, mission, and corporate information.
- [Our team](https://www.numerator.com/our-team/): Leadership and team information.
- [Newsroom](https://www.numerator.com/newsroom/): Mentions of Numerator in the news.
- [Press](https://www.numerator.com/press/): Press releases and media information.
- [Contact Numerator / request a demo](https://www.numerator.com/get-touch/): Sales contact and demonstration requests.
- [Careers](https://www.numerator.com/careers/): Open roles and employment information.

## Consumer data panels

The panel pages explain the public-facing foundation for Numerator’s consumer-data offerings. They are the appropriate starting point for questions about purchase coverage, channels, panel types, consumer surveys, testing, market measurement, or how research and behavioral data relate. Where a question concerns a particular study, use the study’s own methodology and source page as the authority.

- [Numerator OmniPanel](https://www.numerator.com/omnipanels/): Overview of Numerator’s single-source, omnichannel consumer panel and data approach.
- [Total Commerce Panel](https://www.numerator.com/omnipanels/total-commerce-panel/): Consumer purchasing across in-store, online, click-and-collect, and delivery channels.
- [Survey Panel](https://www.numerator.com/omnipanels/survey-panel/): Survey research with qualified consumers.
- [Measurement Panel](https://www.numerator.com/omnipanels/measurement-panel/): Omnichannel and demographic market-share measurement and opportunity sizing.
- [Test Panel](https://www.numerator.com/omnipanels/test-panel/): Consumer testing and rapid feedback.
- [Consumer data privacy](https://www.numerator.com/consumer-data-privacy/): Information about consumer-data privacy and rights.

## Solutions and offerings

The solution pages are organized by the business question being answered. Numerator Insights focuses on understanding consumers, products, places, performance, and promotions; TruView focuses on market share with consumer context; Promotions focuses on trade-promotion activity and impact; Verified Voices focuses on research with verified buyers; Data Feeds focuses on delivery into customer systems; and Media Solutions focuses on purchase-data-driven media work. The child pages under each solution are capabilities within that offering, not separate companies or unrelated products.

- [Numerator Insights](https://www.numerator.com/solutions/insights/): Numerator’s core, on-demand consumer and shopper insights platform. It helps teams examine consumer behavior across categories and channels, benchmark brands against categories and competitors, identify growth opportunities, and move from business question to answer.

The following Insights pages are deep-dive capability pages within Numerator Insights. Use the parent Insights page for a broad question about the platform; use one of these pages when the question is specifically about who is shopping, what they buy, where they shop, how a brand is performing, or which promotions influence behavior.

- [Insights: People](https://www.numerator.com/solutions/insights/people/): Deep dive into *who* is shopping: consumer and shopper profiles, demographics, psychographics, sentiment, loyalty, and related behavioral context.
- [Insights: Product](https://www.numerator.com/solutions/insights/product/): Deep dive into *what* consumers buy: product performance, basket affinity, cross-purchase behavior, new items, and source of volume.
- [Insights: Place](https://www.numerator.com/solutions/insights/place/): Deep dive into *where and how* consumers shop: retailers and channels, trip circuits, leakage, delivery, click-and-collect, and order methods.
- [Insights: Performance](https://www.numerator.com/solutions/insights/performance/): Deep dive into *how* a brand is performing: performance trends, brand diagnostics, and consumer-focused scorecards.
- [Insights: Promotions](https://www.numerator.com/solutions/insights/promotion/): Deep dive into *which promotions* influence shopper behavior and incremental sales.
- [Numerator Narratives](https://www.numerator.com/solutions/insights/narratives/): Guided flows within the Insights experience that help turn business questions into timely, strategic decisions with less manual analysis.

- [Numerator Promotions](https://www.numerator.com/solutions/promotions/): Trade-promotion intelligence for brands and retailers. It tracks promotional activity across channels and connects activities to purchase behavior to help assess impact and inform promotion strategy.
- [Promotions Intel](https://www.numerator.com/solutions/promotions/intel/): Detailed promotional-activity tracking across print, digital, TPR, delivery, and other channels.
- [Promo Packs](https://www.numerator.com/solutions/promotions/promo-packs/): Curated, expert-led promotional analyses designed for streamlined consumption.
- [Temporary Price Reductions](https://www.numerator.com/solutions/promotions/temporary-price-reductions/): TPR-focused promotional activity and analysis.
- [Delivery Services](https://www.numerator.com/solutions/promotions/delivery-services/): Promotional activity and analysis related to delivery services.

- [Verified Voices](https://www.numerator.com/solutions/survey/): Consumer research and feedback from verified buyers. Use it for questions about consumer attitudes, opinions, needs, perceptions, or qualitative feedback that complement observed shopping behavior.
- [In-platform research](https://www.numerator.com/solutions/survey/in-platform-research/): Self-service survey research capabilities for obtaining feedback from qualified consumers.
- [Full-service research](https://www.numerator.com/solutions/survey/full-service-research/): Custom research designed and conducted with Numerator’s research experts.
- [Qualitative research](https://www.numerator.com/solutions/survey/qualitative-research/): Qualitative consumer research for deeper context behind consumer choices and perceptions.
- [Segmentation](https://www.numerator.com/solutions/survey/segmentations/): Consumer segmentation research to identify and understand distinct groups of consumers.
- [Brand loyalty tracking](https://www.numerator.com/solutions/survey/brand-loyalty-tracking/): Research for tracking brand loyalty and related consumer sentiment over time.

- [TruView](https://www.numerator.com/solutions/truview/): Omnichannel market-share measurement with consumer context. Use it for questions about share, competitive position, and how consumer and shopper behavior relates to market performance.
- [Data Feeds](https://www.numerator.com/solutions/data-feeds/): Flexible consumer, panel, product, and promotion data delivery for customers who need Numerator data integrated into their own data ecosystem, tools, or analytical workflows.
- [Panel Data Feeds](https://www.numerator.com/solutions/data-feeds/panel/): Panel data delivered for customer-managed analysis and integration.
- [Product Data Feeds](https://www.numerator.com/solutions/data-feeds/product/): Product data delivered for customer-managed analysis and integration.
- [Promotion Data Feeds](https://www.numerator.com/solutions/data-feeds/promo/): Promotion data delivered for customer-managed analysis and integration.

- [Media Solutions](https://www.numerator.com/solutions/media-solutions/): Purchase-data-driven media targeting, measurement, and optimization for more relevant audiences and marketing outcomes.
- [Purchase-based audience targeting](https://www.numerator.com/solutions/purchase-based-audience-targeting/): Audience targeting built from purchase behavior.
- [Consulting Services](https://www.numerator.com/solutions/consulting-services/): Expert-led consulting that turns data and research into strategies and next steps.
- [Client Services](https://www.numerator.com/solutions/client-services/): Numerator client-services support for customers using Numerator offerings.

## Uses, teams, and industries

Use these pages to connect a question to the audience or commercial context it is about. The team pages describe role-based use cases; the industry pages describe sector-specific applications. Prefer them when a user asks what Numerator can do for a particular function, vertical, or investment audience, then use the relevant solution or research page for supporting detail.

- [Shopper Insights](https://www.numerator.com/teams/shopper-insights/): Role-based use cases for shopper insights professionals to better understand and influence shopper behavior.
- [Consumer Insights](https://www.numerator.com/teams/consumer-insights/): Role-based use cases for consumer insights professionals to better understand their consumers, category, strategy, and innovation.
- [Category Management](https://www.numerator.com/teams/category-management/): Role-based use cases for category management professionals to better understand their category, shopper, and performance analysis.
- [Brand Management](https://www.numerator.com/teams/brand-management/): Role-based use cases for brand management professionals to better understand their brand growth, positioning, and consumers.
- [Innovation](https://www.numerator.com/teams/innovation/): Role-based use cases for innovation teams to better understand their product and open up opportunities for growth.
- [Data Science](https://www.numerator.com/teams/data-science/): Role-based use cases for data science professionals around data integration and analytical work.
- [Ecommerce](https://www.numerator.com/teams/ecommerce/): Role-based use cases for ecommerce professionals to better understand ecommerce and omnichannel commerce questions.
- [CPG](https://www.numerator.com/industries/cpg/): Consumer packaged goods solutions.
- [Retail](https://www.numerator.com/industries/retail/): Retail solutions.
- [Quick-service restaurants](https://www.numerator.com/industries/qsr/): Restaurant and QSR solutions.
- [Financial services](https://www.numerator.com/industries/finserv/public-equities/): Financial-services use cases, including public equities; use the related private-equity and macro pages for those specific audiences.
- [Agencies](https://www.numerator.com/industries/agencies/): Agency use cases.
- [Media](https://www.numerator.com/industries/media/): Media use cases.
- [Emerging brands](https://www.numerator.com/industries/cpg/emerging-brands/): Resources and solutions for emerging CPG & CPG midmarket brands.

## Research, analysis, and public intelligence

The resource library is the primary entry point for public thought leadership and evidence. Topic hubs collect related research across formats and are preferable to a single dated post for broad questions. Use a specific article, report, case study, webinar, or snapshot when an answer requires a particular claim, data point, brand, retailer, or time period.

- [Numerator resources](https://www.numerator.com/resources/): Main resource library for articles, reports, webinars, white papers, case studies, interactive insights, and economic research.
- [Artificial Intelligence](https://www.numerator.com/ai/): Curated library for Numerator research and analysis related to artificial intelligence.
- [Health and Wellness](https://www.numerator.com/health-wellness/): Curated library for Numerator research and analysis related to health and wellness.
- [Economy](https://www.numerator.com/economy/): Curated library for Numerator research and analysis related to the economy and consumer spending.
- [SNAP](https://www.numerator.com/snap/): Curated library for Numerator research and analysis related to the Supplemental Nutrition Assistance Program (SNAP) and consumer behavior.
- [Private Label](https://www.numerator.com/private-label/): Curated library for Numerator research and analysis related to private-label products and shoppers.
- [Consumer Cohorts](https://www.numerator.com/consumer-cohorts/): Curated library for Numerator research and analysis of consumer cohorts.
- [Interactive Insights](https://www.numerator.com/interactive-insights/): Interactive data stories and analysis on consumer behavior.
- [Economic Research](https://www.numerator.com/economic-research/): Public research on economic conditions and consumer behavior.
- [Brand and retailer snapshots](https://www.numerator.com/snapshots/): Public consumer and shopper snapshots for selected retailers, restaurants, and brands.
- [XML sitemap index](https://www.numerator.com/sitemap_index.xml): Complete, current machine-readable index of public posts, pages, press releases, resources, categories, teams, countries, industries, and content types.

## Important access and interpretation notes

- Public web content is informational and marketing-oriented. It does not grant access to Numerator’s proprietary data platforms, customer data, or authenticated products.
- For a question about a particular role, industry, product capability, or research finding, prefer the most-specific linked product, team, industry, or resource page over a general overview.
- Distinguish observed behavior, such as purchase and shopping activity, from stated attitudes, opinions, or survey feedback. Cite the relevant panel, solution, or research source rather than assuming the same data source supports both.
- If a public page does not state a market, methodology, population, time period, or product availability detail, say that the available public source does not specify it rather than supplying an assumption.
- Use current policy pages on Numerator.com for privacy, legal, data-rights, and cookie questions; policy content can change.
- Numerator also operates country-specific websites for Canada, Germany, and South Korea. Use the relevant local site for a country-specific question.

## Optional

- [Numerator Canada](https://www.numerator.ca/): Canada-specific Numerator website and offerings.
- [Numerator Germany](https://www.numerator.de/): Germany-specific Numerator website and offerings.
- [Numerator South Korea](https://www.numerator.kr/): South Korea-specific Numerator website and offerings.