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From the rise of eCommerce to trip consolidation and forced trial, the COVID-19 pandemic upended how, where, when, and why consumers shop. Some trends like stockpiling have already subsided, while others like the increased adoption of Click and Collect have lasted throughout the pandemic.
In the coming weeks, Numerator will highlight key consumer behavior changes since the onset of COVID-19 and dig deeper into which changes are likely to stick as vaccine efforts gain momentum and consumers return to their normal lives.
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