COVID-19 IMPACT

The Fastest and Most Detailed Intel for Online Pricing, Period

The Numerator Price Volatility Index

Numerator is now publishing a weekly Pricing Tracker to provide an example of the shifts in online pricing and availability during COVID-19. 

The Numerator Pricing Tracker leverages Numerator Pricing Intel’s fast, comprehensive, and fully-automated online price monitoring solution to track online pricing and out-of-stocks for select product SKUs monitored by Numerator. The products monitored below are just a sample of our tracking capabilities, Numerator has no SKU or site limit and provides intraday pricing updates to provide the intel needed to develop a timely and competitive pricing strategy.

CPG products are showing lower prices in the index of the lowest captured price than Durables products monitored

  • Burt’s Bees Lip Balm and Blue Buffalo Dog Food recorded the lowest captured price by percentage compared to their products average price
  • The Microsoft Ergonomic Keyboard and X-Box Wireless Controller recorded the highest captured price by percentage compared to their products average price
coronavirus pricing impact

The Xbox One X and Goody Hair Cutting Scissors experience the biggest rise in average price

  • The LG 4K TV, LG Wireless headphones, and Cuisinart 4-slice toaster experienced the biggest decrease in average price
coronavirus pricing impact

Average Prices fall for the majority of CPG products during 4th of July week

  • Lysol Disinfecting Wipes, Burt’s Bees Lip Balm, and Egg-Land’s Best Eggs saw the biggest decrease in average price
coronavirus pricing impact

The Goody Hair Cutting Scissors recorded its first out-of-stocks in 4-weeks

  • While the majority of monitored products increased their out-of-stock occurrences, the LG Wireless Headphones, Cuisinart 4-Slice Toaster, and Xbox Wireless Controller saw a decrease in out-of-stocks
coronavirus pricing impact

Lysol Disinfecting Wipes were in stock after eight straight weeks of 100% out of stock

  • The 4th of July holiday week saw many products increase or record their first out-of-stocks in some time
coronavirus pricing impact
coronavirus impact on consumer behavior

Update: The Impact of COVID-19 on Consumer Behavior

We’re analyzing Numerator Insights data and surveying verified shoppers to understand how COVID-19 (Coronavirus) is impacting consumer behavior.

Get weekly updates on how consumers are shifting their buying behavior in response to the Coronavirus

Request Demo Form
Get updated insights every week

NUM-WR-2020 Coronavirus Updates