COVID-19 IMPACT

The Fastest and Most Detailed Intel for Online Pricing, Period

The Numerator Price Volatility Index

Numerator is now publishing a weekly Pricing Tracker to provide an example of the shifts in online pricing and availability during COVID-19. 

The Numerator Pricing Tracker leverages Numerator Pricing Intel’s fast, comprehensive, and fully-automated online price monitoring solution to track online pricing and out-of-stocks for select product SKUs monitored by Numerator. The products monitored below are just a sample of our tracking capabilities, Numerator has no SKU or site limit and provides intraday pricing updates to provide the intel needed to develop a timely and competitive pricing strategy.

The Phillips Norelco OneBlade and Kraft Mac and Cheese show the most consistent pricing

  • The Hamilton Beach Coffe Maker and X-Box Wireless Controller showed the highest volatility among Durables products
  • Lysol Disinfecting Wipes and Blue Buffalo Dog Food showed the highest volatility among monitored CPG products
coronavirus pricing impact

The Xbox One X and Cusinart 4-slice Toaster saw the biggest change in average price

  • The Hamilton Beach Coffe Maker is back to its early February price point.
coronavirus pricing impact

Lysol is being listed at lower prices despite not being available

  • Prices for Corona 12 packs remains down from March
coronavirus pricing impact

The XBox One X and Goody Hair Scissors see the biggest jump in out of stocks

  • The LG Monitor saw the biggest drop in recorded out of stocks for the second week in a row
coronavirus pricing impact

Lysol Disinfecting Wipes were out of stock in all monitoring for four weeks straight

  • Blue Buffalo Adult Dog Food is the only other CPG product with out-of-stocks monitored this week.
coronavirus pricing impact
coronavirus impact on consumer behavior

Update: The Impact of COVID-19 on Consumer Behavior

We’re analyzing Numerator Insights data and surveying verified shoppers to understand how COVID-19 (Coronavirus) is impacting consumer behavior.

Get weekly updates on how consumers are shifting their buying behavior in response to the Coronavirus

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NUM-WR-2020 Coronavirus Updates