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The Numerator Advertising Index

Last Updated 6/27/2021 

This tracker has ended. For more information, please reach out to your Numerator representative.


The Numerator Advertising Index leverages Numerator Ad Intel’s fast, complete and granular data to track media spend versus a year ago across media types and top categories. This provides visibility into how categories are changing their overall spend and shifting their advertising dollars across media types with the spread of the Coronavirus and ensuing changes in consumer behavior.

Online Video & Radio over index in Week 25

  • Online Video ad spend was led by advertisers such as Microsoft,, Verizon and Target
  • Radio ad spend was led by category groups such as Retail, Consumer P&C, Fast Food (QSR) and Internet Content Providers

General Insurance and Household Needs: Paper Products television ad spend over-index in Week 25

  • General Insurance television ad spend is led by advertisers such as State Farm, Liberty Mutual, Geico and USAA
  • Household Needs: Paper Products television ad spend increased in Week 25 led by Bounty, Charmin, Quilted Northern and Cottonelle

What’s covered?

  • Weekly Advertising Index across key media types like Mobile, Online Display, Online Video, Radio, Television, Total spend.
  • Weekly Advertising Index across general categories such as Beverages: Beer, Consumer Electronics, Fast Food (QSR), Food: Frozen Foods, General Insurance, Home & Garden: Home Improvement, Household Needs: Paper products, Personal Care: Facial Skin Care, Pharmacy, Retail, Wireless Communications

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NUM-WR-2020 Coronavirus Updates