COVID-19 IMPACT

The Fastest Intel for a Dynamic Advertising Landscape, Period

The Numerator Advertising Index

Numerator is now publishing a weekly Advertising Index to provide visibility to shifts that are occurring in media spend driven by Coronavirus.

The Numerator Advertising Index leverages Numerator Ad Intel’s fast, complete and granular data to track media spend versus a year ago across media types and top categories. This provides visibility into how categories are changing their overall spend and shifting their advertising dollars across media types with the spread of the Coronavirus and ensuing changes in consumer behavior.

Mobile and Radio advertising rise in Week 13

  • Mobile ad spend was led by categories such as Retail, Internet Content Providers, Software and Internet-Related Services
  • Radio ad spend was led by brands such as Comcast, Indeed.com, USAA and Geico
 

The Beverages: Beer and Consumer Electronics doubled its TV ad spend compared to this time last year

  • The Beverages: Beer category TV ad spend was led by Modelo Especial who accounted for 28% of the category’s ad spend
  • The Consumer Electronics category TV ad spend was led by Apple advertising Airpods Pro and Apple Watch Series 6
 

What’s covered?

  • Weekly Advertising Index across key media types like Mobile, Online Display, Online Video, Radio, Television, Total spend.
  • Weekly Advertising Index across general categories such as Beverages: Beer, Consumer Electronics, Fast Food (QSR), Food: Frozen Foods, General Insurance, Home & Garden: Home Improvement, Household Needs: Paper products, Personal Care: Facial Skin Care, Pharmacy, Retail, Wireless Communications

Get weekly updates into how brands are shifting their advertising spend in response to the Coronavirus

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NUM-WR-2020 Coronavirus Updates