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The Numerator Advertising Index

Numerator is now publishing a weekly Advertising Index to provide visibility to shifts that are occurring in media spend driven by Coronavirus.

The Numerator Advertising Index leverages Numerator Ad Intel’s fast, complete and granular data to track media spend versus a year ago across media types and top categories. This provides visibility into how categories are changing their overall spend and shifting their advertising dollars across media types with the spread of the Coronavirus and ensuing changes in consumer behavior.

Online Video and Radio over-index in Week 20

  • Online Video ad spend was led by advertisers such as Google, Microsoft, USAA and AT&T
  • Radio ad spend was led by categories such as Retail, Consumer P&C, Fast Food (QSR) and Wireless Communications

Fast Food (QSR), Food:Frozen Foods, Household Needs: Paper Products and Wireless Communications total ad spend over-index in Week 20

  • Fast Food (QSR) total ad spend is led by advertisers such as Domino’s, McDonald’s, Wendy’s and Arby’s
  • Household Needs: Paper Products total ad spend increased in Week 20 that was led by Charmin which accounted for 44% of the category’s ad spend

What’s covered?

  • Weekly Advertising Index across key media types like Mobile, Online Display, Online Video, Radio, Television, Total spend.
  • Weekly Advertising Index across general categories such as Beverages: Beer, Consumer Electronics, Fast Food (QSR), Food: Frozen Foods, General Insurance, Home & Garden: Home Improvement, Household Needs: Paper products, Personal Care: Facial Skin Care, Pharmacy, Retail, Wireless Communications

Get weekly updates into how brands are shifting their advertising spend in response to the Coronavirus

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NUM-WR-2020 Coronavirus Updates